Digital Growth and Performance Marketing Manager
dLocal
SQLTableau
Digital Marketing Manager, SEM
Diligent
full-time
Posted on:
Location Type: Hybrid
Location: Washington, D.C. • Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $86,000 - $107,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Architect and execute paid search strategies across Google Ads, Microsoft Ads, and SA360.
- Command multi-million-dollar budgets with a strategic taxonomy built to unlock scale and maintain precision.
- Build and iterate keyword portfolios, ad copy frameworks, and audience segmentation plans.
- Lead roadmaps for SEM ad creative, extensions, and landing page experiments to maximize impact and measurable ROI.
- Leverage AI-powered tools for bid management, keyword targeting, content optimization, and performance forecasting.
- Serve as the SEM subject matter expert and stay ahead of trends, policies, and technologies.
- Optimize ROAS using SA360 and advanced bidding strategies to meet CPL, CAC, and LTV goals.
- Monitor and refine performance across audiences, devices, and geographies and scale spend with precision.
- Conduct incrementality tests and lift studies to measure channel impact and inform scaling decisions.
- Build and maintain dashboards (Looker, GA4, Tableau) to provide leadership with real-time performance visibility.
- Improve campaign elasticity by stress-testing budgets, bids, and audiences to identify optimal scaling points.
- Work cross-functionally with global marketing teams (SEO, Brand, Content, Web, Demand Generation) and report to the Head of Search to drive pipeline and revenue across global markets and product lines.
Requirements
- 3–5 years of marketing experience with a strong focus on paid search, preferably in B2B SaaS.
- Proven success growing annual SEM budgets with measurable ROI – and can speak to how you did it.
- Expertise in optimizing campaign taxonomy across multiple business units and geographies.
- Hands-on proficiency with Google Ads, Microsoft Ads, and SA360, including portfolio bidding and automation.
- Strong analytical and reporting skills with tools like Looker, GA4, Tableau, and spreadsheets.
- Familiarity with Salesforce, Tableau, and attribution modeling.
- Experience working with agencies or teams and collaborating across marketing, sales, and operations teams.
- 3–5 years of direct full-stack experience managing global, multi-product SA360 accounts with high budgets (top candidates).
- Experience leveraging agentic AI tools to automate workflows, accelerate insights, and amplify impact.
- Familiarity with governance, risk, and compliance (GRC) domains including enterprise risk management (ERM), market disclosure obligations (MDO), ESG, audit, and board governance.
- Self-motivated, accountable, and comfortable working under high-stakes growth targets.
Benefits
- Creativity is ingrained in our culture. We are innovative collaborators by nature.
- Flexible work environment
- Global days of service
- Comprehensive health benefits
- Meeting free days
- Generous time off policy
- Wellness programs
- Global office hubs (Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, Sydney)
- Employee Resource Groups and diversity resources
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid search strategieskeyword portfoliosad copy frameworksaudience segmentationcampaign taxonomyportfolio biddingautomationattribution modelingincrementality testsperformance optimization
Soft skills
analytical skillsreporting skillscollaborationself-motivatedaccountablestrategic thinkingleadershipcommunicationproblem-solvingadaptability
