Digital Marketing

• Architect and execute paid search strategies across Google Ads, Microsoft Ads, and SA360.
• Command multi-million-dollar budgets with a strategic taxonomy built to unlock scale and maintain precision.
• Build and iterate keyword portfolios, ad copy frameworks, and audience segmentation plans.
• Lead roadmaps for SEM ad creative, extensions, and landing page experiments to maximize impact and measurable ROI.
• Leverage AI-powered tools for bid management, keyword targeting, content optimization, and performance forecasting.
• Serve as the SEM subject matter expert and stay ahead of trends, policies, and technologies.
• Optimize ROAS using SA360 and advanced bidding strategies to meet CPL, CAC, and LTV goals.
• Monitor and refine performance across audiences, devices, and geographies and scale spend with precision.
• Conduct incrementality tests and lift studies to measure channel impact and inform scaling decisions.
• Build and maintain dashboards (Looker, GA4, Tableau) to provide leadership with real-time performance visibility.
• Improve campaign elasticity by stress-testing budgets, bids, and audiences to identify optimal scaling points.
• Work cross-functionally with global marketing teams (SEO, Brand, Content, Web, Demand Generation) and report to the Head of Search to drive pipeline and revenue across global markets and product lines.

Digital Marketing Manager, SEM

Director, HCP TUKYSA Digital Marketing

Digital Marketing Analyst, Paid Search

Digital Marketing Manager

Director, Technical Program Management – Website Experience, Digital Marketing Technology

Director, Technical Program Manager – Digital Marketing Technology