Digital Matter

Performance Marketing

• Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
• Manage a team of Associates and Analysts
• Assist with campaign architecture & execution
• Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
• Provide insightful recommendations based oﬀ best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements; analyze ‘best in class’ creative examples in market to put forth recommendations & creative requests accordingly
• Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
• Provide recommendations (internal & external) around audience targeting based on client priorities
• Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
• Consistently keep team informed on status of projects verbally and/or in writing
• Remain current with industry trends, continually leveraging new tools and industry best practices to boost eﬃciency and eﬀectiveness of campaigns

Manager, Paid Social

• Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
• Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.
• Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.
• Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
• Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).
• Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
• Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.
• Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach.
• Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.

Director, Paid Social

Director

• Set the investment strategy (media as a capital allocation problem)
• Own integrated media strategy across a portfolio of clients, ensuring investment decisions are tied to clear business outcomes (growth, efficiency, customer value, and brand impact).
• Build a deep understanding of each client’s objectives, customers, unit economics, constraints, and competitive context, then translate that context into actionable media strategies.
• Lead development of dynamic, full-funnel media plans, including budget allocation and scenario planning performance forecasting and pacing strategy test-and-learn roadmaps and learning agendas channel roles, audience strategy, and creative implications
• Orchestrate cross-channel delivery with operational rigor
• Partner with Channel leads (Search, Social, Programmatic, and emerging) to translate strategy into high-quality activation and outcomes.
• Guide teams through the full media delivery lifecycle: planning, projections, launch readiness, in-market management, optimization, and executive-ready insight generation.
• Establish “clean” operating rhythms—clear briefs, governance, QA, and performance cadences—to improve speed, consistency, and scalability.
• Build a measurement spine that drives decision-making
• Apply modern measurement approaches (MMM, MTA, LTA, lift studies, incrementality testing) to quantify impact, reduce uncertainty, and prioritize the highest-return opportunities.
• Turn performance data into decisive narratives: what happened, why it happened, what we learned, and what we will do next.
• Identify whitespace and unlock growth opportunities across audience, channel mix, creative, and spend allocation.
• Advance the platform (automation + analytics + AI)
• Partner with Product, Data Science/Analytics, and Engineering to deploy dashboards, automation, and AI-enabled workflows that improve clarity, speed, and decision quality.
• Help shape “next practices” in integrated planning, optimization, and performance storytelling by translating emerging capabilities into practical client impact.
• Lead teams and grow the business
• Mentor and develop talent across levels; coach managers and specialists to raise the bar on craft, judgment, and execution.
• Support new business efforts (RFP inputs, case studies, and pitches) and help articulate Digital Matter’s POV on media as an asset class externally

Manager, Paid Social

Director, Paid Social

Director, Integrated Media