Digital Matter

Performance Marketing

• Oversee the day-to-day management of paid search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery.
• Monitor pacing, budgets, and KPIs, implementing optimizations to drive efficiency and effectiveness.
• Analyze campaign performance data to identify trends, issues, and opportunities for improvement.
• Prepare and present actionable insights and optimization recommendations to clients and internal teams.
• Contribute to test-and-learn roadmaps, including ad copy tests, keyword expansions, and feature adoption.
• Supervise and mentor Managers, Senior Associates, and Associates, ensuring flawless campaign execution and professional development.
• Serve as the day-to-day contact for client teams, delivering performance updates and campaign recommendations with confidence.
• Work with Associate Directors and other channel teams (Paid Social, Programmatic, SEO) to ensure search programs are integrated into broader media strategies.

Senior Manager, Paid Search