Digital Matter

Manager

• Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights.
• Build and manage cross-channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms.
• Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization.
• Monitor and analyze campaign performance, including brand and conversion lift studies—to inform optimizations and future strategy.
• Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle.
• Present media plans, performance results, and strategic recommendations to clients and internal stakeholders.
• Collaborate with cross-functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives.
• Guide seasonal and quarterly business reviews, providing strategic context and actionable takeaways.
• Share insights on current media trends, technologies, and industry benchmarks to inform innovation.
• Recommend process improvements and new tools that increase efficiency and value for clients.

Senior Manager, Integrated Media

Performance Marketing

• Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
• Manage a team of Associates and Analysts
• Assist with campaign architecture & execution
• Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
• Provide insightful recommendations based oﬀ best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements; analyze ‘best in class’ creative examples in market to put forth recommendations & creative requests accordingly
• Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
• Provide recommendations (internal & external) around audience targeting based on client priorities
• Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
• Consistently keep team informed on status of projects verbally and/or in writing
• Remain current with industry trends, continually leveraging new tools and industry best practices to boost eﬃciency and eﬀectiveness of campaigns

Manager, Paid Social

• Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
• Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.
• Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.
• Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
• Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).
• Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
• Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.
• Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach.
• Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.

Senior Manager, Integrated Media

Manager, Paid Social

Director, Paid Social