Digital Matter

Director, Paid Social

Digital Matter

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $126,000 - $215,000 per year

Job Level

Lead

About the role

  • Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
  • Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.
  • Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.
  • Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
  • Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).
  • Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
  • Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.
  • Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach.
  • Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.

Requirements

  • 10+ years in paid social media, ideally across retail, fashion, luxury, or adjacent consumer categories, with increasing ownership of strategy, delivery, and outcomes.
  • Demonstrated ability to build and run paid social brand + performance strategies across channels.
  • Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence.
  • A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact.
  • Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action.
  • Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).
  • Proven ability to lead teams and influence, confidence, and clarity.
  • Experience onboarding and training team members.
  • BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics
Benefits
  • Competitive salary
  • Full coverage health insurance including Medical, Dental, and Vision
  • 401K with company contribution
  • 17+ vacation days in addition to company holidays, sick days, and summer Fridays
  • Pre-taxed commuter benefits
  • 16 weeks of paid parental leave
  • And more...
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social mediacampaign optimizationmeasurement and analyticsdata analysisattribution conceptsincrementalityliftexperimentation designVLOOKUPpivot tables
Soft Skills
client relationship managementstrategic oversightmentoringproblem-solvinginfluencingcommunicationteam leadershipanalytical mindsetcuriosityaccountability