Digital Matter

Senior Manager, Integrated Media

Digital Matter

full-time

Posted on:

Location Type: Hybrid

Location: New York CityNew YorkUnited States

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Salary

💰 $110,000 - $140,000 per year

Job Level

Tech Stack

About the role

  • Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights.
  • Build and manage cross-channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms.
  • Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization.
  • Monitor and analyze campaign performance, including brand and conversion lift studies—to inform optimizations and future strategy.
  • Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle.
  • Present media plans, performance results, and strategic recommendations to clients and internal stakeholders.
  • Collaborate with cross-functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives.
  • Guide seasonal and quarterly business reviews, providing strategic context and actionable takeaways.
  • Share insights on current media trends, technologies, and industry benchmarks to inform innovation.
  • Recommend process improvements and new tools that increase efficiency and value for clients.

Requirements

  • 5+ years of experience in digital media, preferably within a consultancy or large media agency; retail and/or luxury brand experience is a plus.
  • Proven track record in integrated media planning across digital, social, traditional, and emerging channels.
  • Demonstrated ability to build, execute, and optimize performance-driven media campaigns, including managing vendor relationships, negotiating contracts, and leading RFP processes.
  • Hands-on platform experience with Meta, TikTok, Google Ads, SA360, DV360, and The Trade Desk
  • Working knowledge of media measurement methodologies, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, and LTA.
  • Strong analytical rigor and quantitative problem-solving skills, with proficiency in Excel, Tableau, and client-ready data visualization (e.g., thinkcell).
  • Excellent communication and presentation skills, with the ability to translate media strategies into clear, actionable recommendations to both clients and internal teams.
  • Experience building and scaling teams, ideally in high-growth environments.
  • Comfortable operating in a lean, fast-paced, startup-style environment with a hands-on and collaborative mindset.
  • Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Advertising, Media Studies, Economics, or Analytics.
Benefits
  • Competitive salary
  • Full coverage health insurance including Medical, Dental, and Vision
  • 401K with company contribution
  • 17+ vacation days in addition to company holidays, sick days, and summer Fridays
  • Pre-taxed commuter benefits
  • 16 weeks of paid parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated media planningcampaign executionperformance optimizationmedia measurement methodologiesquantitative problem-solvingdata visualizationvendor relationship managementcontract negotiationRFP processescross-channel media strategies
Soft Skills
analytical rigorcommunication skillspresentation skillscollaborative mindsetstrategic thinkingteam buildingadaptabilityclient relationship managementactionable recommendationsproblem-solving