
Senior Manager, Integrated Media
Digital Matter
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $110,000 - $140,000 per year
Job Level
Tech Stack
About the role
- Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights.
- Build and manage cross-channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms.
- Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization.
- Monitor and analyze campaign performance, including brand and conversion lift studies—to inform optimizations and future strategy.
- Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle.
- Present media plans, performance results, and strategic recommendations to clients and internal stakeholders.
- Collaborate with cross-functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives.
- Guide seasonal and quarterly business reviews, providing strategic context and actionable takeaways.
- Share insights on current media trends, technologies, and industry benchmarks to inform innovation.
- Recommend process improvements and new tools that increase efficiency and value for clients.
Requirements
- 5+ years of experience in digital media, preferably within a consultancy or large media agency; retail and/or luxury brand experience is a plus.
- Proven track record in integrated media planning across digital, social, traditional, and emerging channels.
- Demonstrated ability to build, execute, and optimize performance-driven media campaigns, including managing vendor relationships, negotiating contracts, and leading RFP processes.
- Hands-on platform experience with Meta, TikTok, Google Ads, SA360, DV360, and The Trade Desk
- Working knowledge of media measurement methodologies, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, and LTA.
- Strong analytical rigor and quantitative problem-solving skills, with proficiency in Excel, Tableau, and client-ready data visualization (e.g., thinkcell).
- Excellent communication and presentation skills, with the ability to translate media strategies into clear, actionable recommendations to both clients and internal teams.
- Experience building and scaling teams, ideally in high-growth environments.
- Comfortable operating in a lean, fast-paced, startup-style environment with a hands-on and collaborative mindset.
- Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Advertising, Media Studies, Economics, or Analytics.
Benefits
- Competitive salary
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- 17+ vacation days in addition to company holidays, sick days, and summer Fridays
- Pre-taxed commuter benefits
- 16 weeks of paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated media planningcampaign executionperformance optimizationmedia measurement methodologiesquantitative problem-solvingdata visualizationvendor relationship managementcontract negotiationRFP processescross-channel media strategies
Soft Skills
analytical rigorcommunication skillspresentation skillscollaborative mindsetstrategic thinkingteam buildingadaptabilityclient relationship managementactionable recommendationsproblem-solving