dfv Mediengruppe

Marketing

• Support in preparing and executing marketing campaigns for IZ Research, Subscriptions, and Media Sales
• Content maintenance of our websites www.iz-research.com, abo.iz.de and media.iz.de, including SEO optimization
• Writing copy for email campaigns and social media posts
• Creating reports and presentations

Working Student – Marketing

Full-stack Engineer

• Development of the next generation of our AI platform
• Autonomous understanding of numerous source formats
• Extraction of industry-specific data
• Research and analysis agents
• Predictive models
• Automated report generation
• Daily work with leading LLM APIs
• Implementation of the Model Context Protocol (MCP)
• Connecting agents to databases, internal services and external tools
• Building multi-agent systems
• Influence on AI features that are released to production

AI Software Developer, LLM & Agent Specialist

• Support in graphic design (e.g., creation of promotional materials, sales collateral, presentations, etc.)
• Creation and editing of graphic content for print and digital media
• Management of our social media channels (including Instagram)
• Planning, designing and publishing social media content
• Support for the publishing house’s marketing and communications activities

Working Student – Marketing – FVW

Journalist

• Du recherchierst aktuelle Themen und schreibst Texte über Unternehmen der deutschen und internationalen Molkereibranche
• Du berichtest in verschiedenen journalistischen Stilformen
• Du planst in engem Austausch mit anderen Teammitgliedern die Publikation der Inhalte in den verschiedenen Medienkanälen der LZ

Nachrichtenredakteur – Lebensmittel Zeitung

Sales

• Commercialization of the entire LZ media portfolio across all channels (digital, print, audio, events)
• Strategic advising of clients within B2B advertising planning and development of tailored communication solutions
• Conducting price and terms negotiations and preparing proposals
• Independent management of existing international clients
• Proactive, sustainable acquisition of new international clients
• Responsibility for achieving revenue and profit targets within the defined client portfolio
• On-site client visits
• Attending trade fairs, congresses and FMCG industry events at home and abroad to acquire new clients
• Preparing potential, market and competitor analyses for the respective client portfolio

Sales Manager International

• Active promotion of cross-media learning and training products (branded learning booklets, e-trainings) to manufacturers and brands in the German food industry
• Development and maintenance of long-term industry partnerships (Key Accounts & New Business)
• Independent acquisition of new cooperation partners in defined product and merchandise categories
• Conducting price, contract and terms negotiations, including preparation of proposals
• Responsibility for sales, profit and partnership targets within your own customer portfolio
• Close collaboration with Product Management and Marketing
• Representation at industry events, conferences and trade fairs in the FMCG and retail sectors
• Market, potential and competitor analyses to support the strategic development of the offering

Sales Manager – Lernwelt

• Research current topics in the dairy sector, the fish industry, and the delicatessen and specialty foods market
• Reporting in a variety of journalistic formats
• Planning the publication of content across LZ's media channels in close coordination with team members