Dental Speed Graph

Marketing

• Analyze, develop, provide technical guidance for, and oversee the planning and execution of institutional actions, campaigns, and projects to achieve the brand’s strategic positioning. This includes managing projects, loyalty programs, crises, brand guidelines and partnerships, and establishing analysis and reporting workflows and routines, as well as generating insights and ensuring cross-functional alignment to improve customer experience and retention, increase brand awareness, and maintain consistent communication across all brand touchpoints.
• Know and monitor all our personas and the roles of each area in the customer journey to ensure consistent communication at every brand touchpoint and identify opportunities to improve the customer experience. Respond to requests from all areas that need support to ensure this is reflected in customer communication.
• Manage social projects, donations, partnerships, sponsorships, loyalty programs, crisis management, brand guidelines, events, institutional actions, and campaigns—ensuring the design, organization, and execution of workflows, analysis and reporting routines for deliverables and results; provide technical guidance to involved teams; participate in meetings and maintain relationships with internal and external partners; and validate briefs and materials. Manage budgets in accordance with the funds allocated to each initiative.
• Monitor the promotional calendar and coordinate with activation teams, customer segments, growth, and other strategic teams to analyze and develop institutional actions that contribute to business results and customer retention (loyalty, brand benefits, promotional gifts/delight initiatives, etc.).
• Develop, implement, provide technical guidance on, and validate the use of brand guidelines and institutional materials to maintain consistent brand positioning and communication across all channels and customer touchpoints. Promote and carry out adjustments and tailored training for each area to ensure proper understanding and use of the guidelines.
• Monitor the Voice of the Customer and plan improvement actions related to the customer experience.
• Analyze, develop, and oversee the institutional planning and execution of all marketing actions and campaigns.
• Support commercial teams in negotiations with suppliers and partners by providing data and insights, seeking opportunities for the brand’s relationship projects and programs.
• Request research and studies from the MI/CRM teams, develop and maintain dashboards and other analytical tools provided by the company, analyze and report on deliverables, KPIs and results to leadership, generate relevant insights for strategic teams (e.g., activation, segments, others), and identify and implement improvements.

Marketing Analyst – Branding

Full-stack Engineer

• Lead AI projects and build scalable data products, prioritizing robust Python development and the integration of Machine Learning into the software lifecycle;
• Architect and develop new systems, refine existing solutions, and resolve tickets and bug fixes;
• Directly deliver artificial intelligence models that are rigorously aligned with business objectives and software engineering standards.

Software Developer

Customer Success Manager

• Apoiar na gestão e execução das jornadas de CRM e réguas de comunicação, elaborando briefings para as mídias de CRM;
• Operacionalizar e acompanhar disparos no Salesforce Marketing Cloud, revisando segmentações básicas de base para as ações, apoiando e sendo responsável por formulários e dinâmica de bases de ADS;
• Construir e atualizar relatórios de performance (abertura, clique, conversão e engajamento), além de organizar e acompanhar demandas em ferramentas internas e o calendário/grid de comunicações;
• Contribuir com análises e visão geral dos clientes, identificando oportunidades de melhoria contínua.

Analista de CRM

Analyst

• Work in Supply Planning, contributing to the replenishment process to maintain balanced inventory levels;
• Work in Demand Planning, analyzing historical data and using statistical modeling to forecast future sales;
• Develop improvements and solutions aimed at increasing productivity and accuracy across Supply processes;
• Build, update and analyze KPIs, delivering insights to support strategic decision-making.

Planning Analyst

• Analyze credit and validate client registrations, checking system-indicated blocks, credit bureau information, related records, indicators of fraud, and the client's financial history with the company, aiming to resolve issues and ensure the request proceeds with risks mitigated for both the client and the company.
• Validate client registrations and the received registration documentation, verifying the authenticity of documents submitted by the client, comparing signatures and system data to mitigate fraud risk and potential losses to the company.
• Assess the client's financial capacity using the accounting/financial documentation provided, aiming to grant credit in a way that reduces default risk and potential losses to the company.
• Prepare, submit and follow up by email on analyses whose credit approval requires authorization from a higher approval authority (authorization matrix), ensuring compliance with HSB's credit approval policy.

Credit Analyst

Ecommerce

• Lead, develop, and mentor the SEO team, fostering technical growth, autonomy, and high performance;
• Define and execute the SEO strategy for e-commerce, covering categories, products, content, technical SEO, and on-page/off-page SEO;
• Work collaboratively with Paid Media, Content, CRO, UX, CRM, Category Management, Branding, Product, and Technology teams to ensure strategic alignment;
• Lead well-structured SEO projects (addressing information architecture, crawl budget, indexing, structured data, performance, etc.);
• Establish, monitor, and report SEO KPIs with a business focus (qualified traffic, revenue, conversion, visibility share, and channel efficiency);
• Analyze data and translate technical insights into clear strategic recommendations for stakeholders;
• Work with GEO/AEO, ensuring optimization for traditional search engines and AI-based mechanisms (featured snippets, direct answers, conversational search);
• Ensure technical best practices with the technology team, participating in discussions and prioritization;
• Stay up to date on SEO trends, e-commerce, and AI applied to search and digital marketing.

SEO Supervisor – E-commerce

Business Analyst

• Implement new sales and partnership opportunities across all business fronts of the sales cycle (margin, media investment, inventory cost, etc.), ensuring the best profitability for your product group and the growth of the business;
• Actively participate in the promotional calendar together with the team, using marketing, performance and sales channels and tools to ensure optimal exposure, pricing and targeted discounts;
• Be the reference for your product group (assortment, target audience, competitive differentiators and positioning, etc.);
• Be responsible for the inventory health of your product group and identify causes and solutions for unhealthy items (price, traffic/audience, descriptions, photos, return opportunities, etc.);
• Ensure the best exposure of your product group using available tools and channels, aiming to achieve the targets set for your goals and the company’s overall objectives;
• Actively participate in feasibility analysis for introducing new products together with leadership and the purchasing team, considering the category role and product demand, seeking better margin and selling price;

Category Management Analyst – Temporary

Manager

• Develop and implement educational strategies that promote knowledge of the products and services offered.
• Train the sales team and customers.
• Engage with the industry and KOLs to create educational content that builds brand awareness, generates revenue, and fosters customer loyalty.
• Responsible for digital training and the development of content journeys and customer communications.
• Foster relationships with the Category Management team for educational initiatives within the dental industry.

Education Manager

• Analyze and execute content strategies and journeys for the brands according to each audience and persona, ensuring the brands stand out in the market and become a reference in Education and Content.
• Ensure integration of the education strategy across different channels (paid media, product pages, content, social, events, and commercial materials).
• Brief, approve, and monitor the rollout of content across all media channels to ensure execution of strategies as planned.
• Monitor and analyze KPIs and the performance of media channels and actions through reports, results dashboards, and alignment with involved teams, aiming for possible course corrections and new opportunities to achieve objectives and targets.
• Map opportunities to improve the customer journey, ensuring coherence and updating touchpoints throughout the funnel.
• Develop and execute performance analysis routines to monitor and report deliveries and results, refine strategies, and generate insights for the business.
• Ensure workflows, liaise with involved teams to guarantee correct and timely deliveries. Propose improvements to workflows and processes that may affect the customer experience and/or team activities, and provide technical guidance to the team.