Own End to End Personalization Strategy: Design how Demandbase delivers personalized journeys from ad click to conversion to sales follow-up. Use data from our platform and partner ecosystem.
Build AI Powered Personalization Agents: Define and ship agents that suggest, test, and deploy personalized content, offers, and messaging. Focus on business goals, not just rules.
Connect Personalization to Pipeline: Tie experiences to real business outcomes. Trigger content changes by deal stage. Help SDRs use pre-personalized landing pages. Prove how every tactic drives revenue.
Simplify the Marketer Experience: Build intuitive, UI-first tools that let marketers move fast without needing technical help. Use Demandbase data to give marketers leverage with less effort.
Requirements
We’re hiring a Principal Product Manager to lead our Personalization product line. This is not a generic web personalization role. You’ll define how B2B marketers turn intent signals, ad engagement, and buyer behavior into personalized experiences that directly drive pipeline.
You’ll be the driving force behind agentic AI that acts, not just assists. You’ll build a product that owns a revenue number, not just vanity metrics.
You’ll report to the VP of Product and work closely with Engineering, Data Science, Design, Marketing, and Customer teams. This is a high-impact role for someone fluent in personalization, comfortable with AI, and focused on making marketers’ jobs easier.
What We’re Looking For:
Track Record of Fast Iteration and Strategic Scaling
Personalization and Martech Expertise
Experience with Agentic or Generative AI Products
Strong UX and Product Design Instincts
B2B Revenue Fluency
Benefits
We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.
ATS Keywords
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