Senior Product Manager – Source
Fountain
Content Strategist, Social Marketing
Deel
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build and execute Deel’s X content strategy focused on founders, product leaders, and the tech/AI community
- Write daily tweets and threads that are clever, insightful, concise, and non-corporate
- Position Deel as a credible voice in startup and tech conversations
- Monitor relevant conversations and engage with value-add responses daily
- Translate complex HR/payroll topics into sharp, founder-friendly insights and stories
- Experiment with formats (one-liners, thought-leadership threads, data drops, memes) for engagement and reach
- Track performance, analyze what’s working, and iterate to grow Deel’s presence and influence on X
- Collaborate with executives and thought leaders at Deel to elevate their voices on the platform
Requirements
- Proven Twitter expertise: you’ve grown an account (brand or personal) in tech/startup circles; provide portfolio
- Deep understanding of founder and tech Twitter/X culture: the players, memes, unwritten rules
- Exceptional writing skills: short, punchy, witty, and insightful in 280 characters or a compelling thread
- Strong sense for timing, trends, and tone
- Ability to translate complex HR/payroll topics into sharp, founder-friendly insights and stories
- Comfortable building a content strategy, not just executing one-liners
- Strong instincts for data-driven content (charts, insights, benchmarks)
- Thrives in fast-moving conversations and adapts quickly to culture and news cycles
- Speak fluent X and English
- Ability to collaborate across PT/ET/GMT time zones
- Experience building a brand or executive thought-leadership presence on Twitter (bonus)
- Experience in B2B SaaS, HRTech, or FinTech—especially in a hypergrowth startup environment (bonus)
