Product Marketing Manager – Customer Insights and Community
Deel
Product Marketing Manager – Customer Insights & Community
Deel
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build Deel’s global community engine from the ground up, defining how workers and HR, IT, and Payroll leaders fuel launches and shape the roadmap
- Own and scale HR, IT, and Payroll Advisory Boards end-to-end; launch and facilitate monthly sessions to surface insights, strengthen advocacy, and deepen executive relationships
- Translate board feedback into crisp recommendations that influence product bets, GTM priorities, and marketing narratives; close the loop with stakeholders
- Design and run programs, campaigns, and experiences leveraging customer advisory board members, Deel Advocates, and power users to fuel launches and amplify product announcements
- Operationalize a playbook to turn community energy into earned reach during product announcements; brief advocates, seed assets, and measure impact
- Own customer storytelling: lead interviews, partner with Field Marketing on case studies and customer-centric campaigns, and collaborate with PR to place customer voices in media
- Lead audience research: run consumer and market studies, instrument VoC pipelines, and build automated dashboards/alerts for live stakeholder insights
- Own creation, refresh, and governance of personas and ICPs so GTM teams operate from one authoritative playbook
- Serve as the on-call customer voice advising teams with fast, data-backed guidance on audience, message, and motion
Requirements
- 4+ years of experience in product marketing management, sales-led growth, or consumer marketing within a fast-paced, hyper-growth global tech environment
- Strategic thinker and hands-on doer with a strong bias for action; customer-obsessed and eager to join customer calls
- Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
- Strong analytical and creative skills; able to distill quantitative and qualitative data into compelling, insight-driven narratives
- Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders
- Ability to speak, read, and write English fluently (application requirement)
