Operations Specialist
Checkr, Inc.
Cloud
Product Marketing Manager, Customer Insights and Community
Deel
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Collaborate cross-functionally with product, sales, design, customer success, and marketing teams to drive customer-centric go-to-market strategies
- Own customer insights, launch campaigns that amplify customer voices, and manage org-wide programs to extract actionable insights
- Build Deel’s global community engine from the ground up, defining how workers and HR, IT, and Payroll leaders fuel launches and shape roadmap
- Be the owner of Advisory Boards and scale HR, IT, and Payroll Advisory Boards end-to-end, launching and facilitating monthly sessions
- Translate board feedback into recommendations that influence product bets, GTM priorities, and marketing narratives
- Design and run programs, campaigns, and experiences leveraging customer advisory boards and power users to fuel launches and amplify product announcements
- Lead customer storytelling: interviews, case studies, customer-centric campaigns, and media placements with PR
- Run audience research, VoC pipelines, and build automated dashboards/alerts for live insights
- Own creation, refresh, and governance of personas and ICPs for GTM teams
- Advise teams with fast, data-backed guidance on audience, message, and motion when needed
Requirements
- 4+ years of experience in product marketing management sales-led growth or consumer marketing within a fast-paced, hyper-growth global tech environment
- Strategic thinker and hands-on doer with a strong bias for action—you’re customer-obsessed, eager to join customer calls, and driven to uncover deep insights into their behaviors, motivations, and pain points
- Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
- Strong analytical and creative skills—you know how to distill quantitative and qualitative data into compelling, insight-driven narratives that convert and resonate
- Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content
