Deel

Senior Web Tracking Analyst

Deel

full-time

Posted on:

Origin:  • 🇪🇸 Spain

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Job Level

Senior

Tech Stack

CloudJavaScriptSQL

About the role

  • Partner with Marketing teams (Paid, Lifecycle, Regional, Brand, and Event Marketing) to ensure digital campaigns and programs are tracked accurately and consistently
  • Own and maintain our web tracking framework across Google Tag Manager (client-side and server-side) and Amplitude
  • Design, implement, and validate data layer components, ensuring campaign UTMs, conversion events, and user interactions are captured correctly
  • Connect analytics tools (e.g., Amplitude) to ad platforms (Google Ads, Meta, LinkedIn) to share real-time conversion data for campaign optimization
  • Enable user journey analysis across the full funnel by implementing and integrating behavioral analytics tools (heatmaps, session replay, funnel visualization) to identify friction points and inform CRO strategies
  • Collaborate with Marketing Analysts and Analytics Engineers to ensure high-quality data flows into Snowflake, dbt models, and Looker dashboards
  • Partner with Marketing Operations and GTM Data teams to align tracking with Salesforce and HubSpot, ensuring end-to-end attribution of leads and opportunities
  • Work with Marketing and Product teams to build conversion-focused segmentation and personalization strategies leveraging behavioral and lifecycle data (Amplitude, Braze, Snowflake)
  • Partner with CRO leads to surface insights and optimization opportunities from tracking data, helping to shape testing roadmaps and improve funnel performance
  • Proactively identify gaps or inefficiencies in tracking and recommend scalable solutions to improve data accuracy and campaign measurement

Requirements

  • Bachelor’s degree in Computer Science, Data Analytics, Statistics, Marketing, or a related field
  • Hands-on experience with Google Tag Manager and strong understanding of data layer design
  • Working knowledge of web analytics tools (e.g., Amplitude)
  • Proficiency in SQL and familiarity with data warehouses (e.g., Snowflake) and data modeling (e.g., dbt)
  • Basic understanding of JavaScript for web tracking implementations
  • Solid understanding of digital marketing channels (paid search, paid social, display, email, organic, events) and their tracking requirements
  • Experience setting up integrations between analytics tools and advertising platforms (Google Ads, Meta, LinkedIn, etc.)
  • Experience with customer communication tools such as Braze and passing data from Amplitude and Snowflake into Braze for lifecycle campaign activation
  • Ability to define, monitor, and interpret conversion-related KPIs (conversion rate, funnel drop-off %, activation and retention rates, experiment uplift)
  • Familiarity with behavioral and journey analytics tools (Hotjar, Contentsquare, FullStory, PostHog)
  • Strong attention to detail and ability to troubleshoot technical tracking issues
  • Excellent communication skills; able to translate technical tracking concepts into clear guidance for marketing and operations stakeholders
  • Preferred: Experience working in fast-paced, high-growth B2B SaaS environments
  • Application form indicates at least 2 years experience in marketing/growth analytics and 1+ years hands-on experience with Looker or another modern BI tool