Deckers Brands

VP, eCommerce

Deckers Brands

full-time

Posted on:

Location Type: Remote

Location: California • New York • United States

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Salary

💰 $315,000 - $330,000 per year

Job Level

Lead

About the role

  • Define and lead the long-term eCommerce vision and strategy for UGG North America in partnership with global and regional leaders.
  • Own the full NA eCommerce P&L, setting annual and multi-year performance plans and managing to budget, revenue, margin, and consumer KPIs.
  • Establish strategic priorities that strengthen UGG’s digital marketplace presence and accelerate growth.
  • Lead the creation and execution of seasonal and in-season digital go-to-market strategies rooted in consumer insights and personalization.
  • Oversee site content, merchandising, functionality, and performance to ensure exceptional brand expression and commercial success.
  • Drive new customer acquisition, retention, and loyalty strategies aligned with brand and financial goals.
  • Provide executive-level reporting, insights, and recommendations to senior leadership.
  • Serve as the North America executive lead for UGG.com and other global digital transformation initiatives.
  • Shape regional digital strategy through partnership with Global Digital, DTC Technology, Brand, and Marketplace teams.
  • Set and prioritize strategic roadmaps that maximize value, elevate global digital capabilities, and future-proof digital commerce.
  • Champion deployment of new tools, platforms, and technologies that enhance consumer experience, operational efficiency, and brand impact.
  • Monitor and evaluate emerging digital trends, competitive shifts, and new business models to drive innovation.
  • Lead UGG’s NA Personalization/UX function, setting the vision for connected, personalized, and seamless consumer journeys.
  • Partner across technical and experience teams to deploy scaled personalization solutions.
  • Own the prioritization of UX testing, experimentation roadmaps, and continuous experience optimization.
  • Embed a culture of data-driven decision making, testing, and learning across the digital organization.
  • Ensure the digital experience reflects UGG’s premium brand positioning and evolving consumer expectations.
  • Leverage insights, analytics, and financial data to shape strategy and optimize business performance.
  • Ensure commercial, creative, merchandising, and product decisions are rooted in consumer understanding.
  • Drive ROI measurement, scenario planning, and predictive modeling to guide investment decisions.
  • Translate data into clear, actionable strategies that strengthen brand, consumer, and commercial outcomes.
  • Build, lead, and inspire a high-performing, future-ready digital commerce team.
  • Set clear organizational priorities aligned with business needs and global direction.
  • Assess talent, identify skill gaps, and champion ongoing development, coaching, and succession planning.
  • Foster a culture of inclusion, collaboration, innovation, and accountability.
  • Model Deckers leadership behaviors and champion an environment where employees feel empowered, valued, and engaged.
  • Lead cross-functional influence and drive enterprise cohesion across brand, product, operations, technology, and retail teams.

Requirements

  • Hold a Bachelor’s degree or equivalent level of experience
  • Bring 15+ years of progressive digital commerce leadership experience
  • Proven success leading eCommerce at scale within a premium or lifestyle brand environment
  • Prior executive P&L ownership and experience driving multimillion-dollar digital businesses
  • Demonstrated ability to lead through influence in a global, matrixed organization
  • Strong track record of leading, developing, and scaling diverse, high-performing teams
  • Experience cultivating innovative cultures and leading teams through complexity and change
  • Deep expertise in digital commerce strategy, emerging technologies, and evolving consumer expectations
  • Confident, inspiring leader with the ability to drive clarity, accountability, and performance
  • Exceptional relationship-building, influencing, and cross-functional collaboration skills
  • Ability to communicate at the executive level and galvanize teams around a shared vision
  • Strong business acumen with the ability to synthesize data into strategic decisions
  • Skilled at prioritizing complex business needs and making informed decisions in a dynamic environment
  • Demonstrated ability to drive digital product innovation and operational excellence
  • Exhibits strong capability to build trust through authenticity, integrity, and transparent communication
  • Proven ability to champion inclusion and cultivate diverse, effective teams.
Benefits
  • Competitive Pay and Bonuses
  • Financial Planning and wellbeing
  • Time away from work
  • Extras, discounts and perks
  • Growth and Development
  • Health and Wellness
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
eCommerce strategyP&L managementdigital marketplace growthconsumer insightspersonalizationUX testingdata-driven decision makingROI measurementpredictive modelingdigital product innovation
Soft Skills
leadershipinfluencerelationship-buildingcross-functional collaborationcommunicationaccountabilitytrust-buildinginnovationcoachingteam development