Growth Marketing Specialist, Google Ads
Alex Staff Agency
Job Level
Mid-LevelSenior
About the role
- Plan, execute, and optimize full-funnel LinkedIn advertising campaigns, including thought leadership, remarketing, and audience engagement
- Develop and implement Account-Based Marketing (ABM) and AI-driven strategies to enhance campaign precision and effectiveness
- Manage campaign budgets, ensuring optimal allocation and ROI maximization
- Create and refine audience targeting strategies, leveraging first-party data, lookalike audiences, and intent-based targeting
- Collaborate with content marketing, sales, and design teams to align campaign messaging with broader marketing objectives
- Analyze key performance metrics, including MQLs and SQLs, to generate actionable insights for ongoing campaign improvements
- Utilize marketing automation platforms (HubSpot) and CRM tools (Salesforce) to track performance, measure attribution, and optimize conversions
- Stay ahead of industry trends and platform updates, continuously testing and implementing new LinkedIn ad formats and strategies
Requirements
- 4+ years of experience as a full-time PPC professional, with a proven track record in B2B marketing (preferably SaaS)
- Hands-on experience managing Enterprise LinkedIn accounts and budgets
- Expertise in LinkedIn Ads (Meta & Google Ads experience is an advantage)
- Strong analytical skills with high proficiency in Excel for performance analysis and reporting
- Experience with marketing automation platforms like HubSpot and CRM systems like Salesforce for campaign tracking and lead management
- Native or fluent English speaker with excellent verbal and written communication skills
- Preferred: Experience with AI-driven marketing tools and predictive analytics
- Preferred: Strong background in Account-Based Marketing (ABM) strategies
- Data-driven mindset with ability to translate insights into actionable campaign optimizations
