Content Marketing Manager
Rillet
Manager, Product Content Strategy
Dave
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $169,000 - $271,000 per year
Job Level
Mid-LevelSenior
About the role
- Manage, coach, and support one direct report, fostering their growth and ensuring high-quality output across all their projects.
- Govern and refine our product's voice, tone, and vocabulary to balance clarity with personality - think 90% straightforward, 10% fun and delightful. Create and maintain guidelines and resources that empower our entire product development organization to write with clarity and consistency, including AI writing tools.
- Oversee the content strategy for our member-facing AI tools, including our AI-powered Help Chat. You will guide the personality, tone, and knowledge base of our LLMs to ensure they provide helpful and on-brand support.
- Collaborate closely with the Marketing team to ensure a seamless and cohesive narrative for our members as they move from marketing channels into the product experience.
- Collaborate closely with Product Managers and Designers to ensure our in-product messaging clearly communicates the value and functionality of our features, reducing friction and building trust.
- Partner with our Legal and Compliance teams to craft messaging that meets strict regulatory requirements without sacrificing our approachable and empowering brand voice.
- As a hands-on contributor, you will write and strategize content for key product initiatives, from new feature launches in our app to critical member communications and help articles. You will guide our teams on where to infuse small moments of surprise and warmth (think onboarding messages, error states, and push notifications) that reflect our brand voice.
Requirements
- 6+ years of experience in content strategy, UX writing, or a related field, with a portfolio showcasing your work on digital products (mobile app experience is a must).
- 2+ years of direct people management experience.
- A portfolio that showcases crisp UX copy, long-form support content, and strategic thinking.
- Experience providing formal or informal mentorship, feedback, and guidance to other writers.
- Demonstrated experience creating, maintaining, and evangelizing content guidelines (voice, tone, style guides).
- Track record of using both qualitative and quantitative data to inform content strategy and content design iterations.
- Exceptional cross-functional collaboration skills, especially with Marketing, Product, Design, and Legal teams.
- You’re a clear communicator who knows when to be serious and when a touch of playfulness helps. You understand that a member’s trust is earned with transparency - but kept with humanity.
Benefits
- Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
- Flexible hours and virtual first work culture with a home office stipend
- Premium Medical, Dental, and Vision Insurance plans
- Generous paid parental and caregiver leave
- 401(k) savings plan with matching contributions
- Financial advisor and financial wellness support
- Flexible PTO and generous company holidays, including Juneteenth and Winter Break
- All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategyUX writingdigital productsmobile app experiencecontent guidelinesUX copylong-form support contentcontent designdata analysisAI writing tools
Soft skills
people managementmentorshipcross-functional collaborationcommunicationstrategic thinkingfeedbackguidancetransparencycreativityempathy
