Dana-co LLC

Growth Marketing

• Oversee and optimize campaigns for 3 brands across: Google Ads (20%) Microsoft Ads (10%) Meta Ads (25%) Pinterest Ads (10%)
• Develop and manage ad briefs for the creative team, ensuring content aligns with brand goals and drives performance.
• Write ad copy variations and partner with designers to produce high-performing creative.
• Continuously test audiences, formats, and landing pages to improve ROAS and conversion rates.
• Audit and optimize DTC websites for conversion performance and customer journey improvements.
• Partner with SEO Specialist and Designers to A/B test landing pages, PDPs, and checkout flows.
• Develop and execute full-funnel paid media strategies aligned to revenue and margin goals.
• Manage budgets, pacing, and performance reporting across all channels.
• Work with brand team to inform and evolve organic and paid social content strategy.
• Build weekly and monthly performance reports highlighting KPIs, key insights, and next steps.

Growth Marketing Specialist