Daisy

Accountant

• Manage accounts receivable (customer deposits, invoicing, collections)
• Oversee accounts payable, vendor payables, and expense tracking
• Perform account reconciliations and prepare journal entries
• Support the month-end and year-end close processes
• Maintain accurate general ledger accounting
• Collaborate with cross-functional teams to ensure accurate reporting and compliance
• Utilize both QuickBooks Online (QBO) and NetSuite systems for day-to-day operations
• Assist with special projects as entities combine and systems/processes evolve

Staff Accountant

Marketing

• Serve as lead and key point person on Daisy’s local marketing planning, execution, and optimization to drive consistently growing year-over-year sales, increased profitability, and data-driven insights for Daisy’s branches nationwide
• Drive powerful omnichannel campaigns in local markets while also creating the tools for franchisees to develop their campaigns, such as geofenced digital marketing, social media, direct mail, and segmented re-engagement email campaigns
• Lead SEO strategy for regional campaigns, including keyword research, on-page optimization, and content planning.
• Manage paid search campaigns (i.e., Google Ads, Bing, etc.) to drive qualified traffic conversions
• Leverage Microsoft Dynamics CRM to segment audiences, track campaign performance, and align marketing efforts with sales activities
• Establish performance expectations and KPIs, monitor progress and results on an ongoing basis
• Constantly seek creative ways to enhance Daisy’s marketing systems and processes; always learning, finding best practices in one location to apply to others – and then to scale
• Regularly provide relevant business and financial analysis of key items, trends, and campaign results to internal leadership, including marketing trends by category or geography and sales/profit results generated by specific marketing activities
• Plan, produce, and execute communication, meetings, and calls with branch leaders and sales teams to ensure cooperation of cross-functional teams and execution of their local marketing responsibilities
• Recognize performance on an ongoing basis; celebrate individual and team accomplishments – driving a culture of collaboration and accountability
• Create consistent focus on the right priorities, eliminate roadblocks, and provide solutions to day-to-day problems for staff

Staff Accountant

Senior Field Marketing Manager