Dairy Queen

Marketing

• We are seeking a dynamic and results-driven Manager, Field Marketing to join our team in Bloomington, United States.
• Provide marketing leadership and counsel to franchisees, territory operators, advertising agencies, vendors, and internal teammates.
• Develop, manage, implement, and analyze marketing plans and programs to positively impact traffic, transactions, store sales, and profits while maintaining or exceeding fan expectations in assigned markets.
• Protect Dairy Queen® Trademarks. Ensure national level marketing initiatives are completed effectively.
• Lead the execution of marketing planning with franchisees and stakeholders; manage budgets and media plans; coordinate with regional operations teams and agencies.
• Provide market-level expertise for key strategic focus areas such as digital sales growth and participate in the National Marketing Fund.
• Travel for meetings with teammates and franchisees as necessary.

Manager, Field Marketing – Individual Contributor