Dairy Queen

Consultant

• Provide guidance and coaching to franchisees and Operations team to achieve short and long-term company and operational goals.
• Utilize knowledge of restaurant operations and staff resources to provide counsel, advice, and assistance to franchisee owners/operators to positively impact and improve sales, profits, operating standards, and operating systems while maintaining or exceeding customer expectations.
• Ensure compliance with IDQ policies and system standards.
• Gain and maintain support of DMA chair people and other key franchisee leadership in achieving operational goals.
• Engage functional experts when needed.
• Provide support to other functions when needed.
• Effectively implement and execute the Worldwide Operation’s Business Plan (rolling 1-, 2- and 3-year plan) for a particular District.
• Develop and implement a district wide business plan (i.e., integrated marketing, operations, training, development, and supply chain plan).
• When and where appropriate, establish and implement effective business plans with franchise owners in the district.
• Provide necessary counsel and assistance to ensure the plans include specific goals and strategies in support of ADQ’s Operations and Marketing Plan.
• Provide advice and guidance in developing and managing marketing performance through effective partnerships with appropriate departments, vendors, and franchisees.
• Responsible for positioning franchisees for consistent achievement of optimal shift management, food safety, quality, service, cleanliness, repair and maintenance, and atmosphere goals as established by Operation’s Business Plan and ADQ’s operating standards.
• Provide impactful advice and counsel to position franchisees for optimal financial health.
• Partner with appropriate ADQ staff to help position new and existing franchisees to establish and execute effective development, reinvestment, and renewal strategies.
• Provide support to other departments/functions as needed.
• May assist with new store openings as required.
• Complete Ad Hoc projects as required.

Franchise Business Consultant – Field-based

• Provide guidance and coaching to franchisees and Operations team to achieve short and long-term company and operational goals.
• Utilize knowledge of restaurant operations and staff resources to provide counsel, advice, and assistance to franchisee owners/operators to positively impact and improve sales, profits, operating standards, and operating systems while maintaining or exceeding customer expectations.
• Ensure compliance with IDQ policies and system standards.
• Gain and maintain support of DMA chair people and other key franchisee leadership in achieving operational goals.
• Engage functional experts when needed.
• Provide support to other functions when needed.
• Effectively implement and execute the Worldwide Operation’s Business Plan for a particular District.
• Develop and implement a district wide business plan (i.e., integrated marketing, operations, training, development, and supply chain plan).
• Establish and implement effective business plans with franchise owners in the district, when and where appropriate.
• Provide necessary counsel and assistance to ensure the plans include specific goals and strategies in support of ADQ’s Operations and Marketing Plan.
• Provide advice and guidance in developing and managing marketing performance through effective partnerships with appropriate departments, vendors, and franchisees.
• Responsible for positioning franchisees for consistent achievement of optimal shift management, food safety, quality, service, cleanliness, repair and maintenance, and atmosphere goals as established by Operation’s Business Plan and ADQ’s operating standards.
• Provide impactful advice and counsel to position franchisees for optimal financial health.
• Partner with appropriate ADQ staff to help position new and existing franchisees to establish and execute effective development, reinvestment, and renewal strategies.
• Provide support to other departments/functions as needed.
• Assist with new store openings as required.
• Complete Ad Hoc projects as required.

Franchise Business Consultant

Bilingual

• Provide leadership, business insight and operational support to assigned franchisees.
• Act as the primary business consultant and relationship owner for assigned franchisees.
• Identify performance gaps and guide execution to improve sales and profitability.
• Lead recurring business routines with assigned franchisees.
• Proactively identify emerging issues and coach franchisees to implement solutions.
• Guide franchisees in the consistent execution of operational standards and brand guardrails.
• Partner cross-functionally with internal teams to resolve issues and support growth.
• Support development and reinvestment efforts for franchisees.

Bilingual Area Manager

Digital Marketing

• Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty.
• Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention.
• Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability.
• Lead ongoing management and optimization of third‑party delivery platforms.
• Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms.
• Oversee social media, website, and SEO performance as part of the broader digital ecosystem.
• Serve as a trusted digital partner to franchisees across all digital initiatives.

Bilingual Digital Marketing Manager – Digital Growth, Delivery, & Loyalty

Growth Marketing

• Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty.
• Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention.
• Establish clear performance dashboards, reporting cadences, and insight‑driven optimization routines.
• Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability.
• Translate strategy into SOPs, playbooks, and executional standards for agencies, internal teams, and franchisees.
• Identify risks, gaps, and performance issues; escalate insights and recommendations with clarity and data.
• Lead ongoing management and optimization of third‑party delivery platforms.
• Partner cross‑functionally to improve awareness, promotions, profitability and operational compliance.
• Drive platform sales and conversion into owned DQ channels while protecting brand standards and franchisee profitability.
• Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms.
• Shape customer journeys, program mechanics, and activation plans with a focus on adoption and feasibility.
• Build foundational governance, SOPs, and measurement frameworks required for sustainable scale.
• Oversee social media, website, and SEO performance as part of the broader digital ecosystem.
• Ensure activities drive traffic, engagement, and conversion in support of digital growth objectives.
• Manage agency partners and ensure alignment with brand and business priorities.
• Serve as a trusted digital partner to franchisees across all digital initiatives.
• Develop training materials, communications, and playbooks to drive adoption and confidence.
• Present clearly and credibly in franchisee forums and working sessions.

Bilingual Digital Growth Marketing Manager

• Provide leadership, business insight and operational support to assigned franchisees
• Serve as the primary business consultant and relationship owner for assigned franchisees
• Analyze franchisee and market performance to identify trends, outliers, risks, and opportunities
• Diagnose business and operational challenges and guide franchisees in developing action plans
• Partner cross-functionally with various internal teams to support profitable growth

Bilingual Area Manager – LA&C

• Own digital channel growth strategy and performance across online ordering, third-party delivery, and loyalty.
• Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention.
• Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability.
• Translate strategy into SOPs, playbooks, and executional standards for agencies, internal teams, and franchisees.
• Lead ongoing management and optimization of third‑party delivery platforms.
• Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms.
• Oversee social media, website, and SEO performance as part of the broader digital ecosystem.
• Serve as a trusted digital partner to franchisees across all digital initiatives.