Bilingual Digital Marketing Manager – Digital Growth, Delivery, & Loyalty

Dairy Queen

Digital Marketing Manager responsible for digital growth at Dairy Queen Mexico. Leading strategy execution across online ordering, third-party delivery, and loyalty platforms.

Posted 6/3/2026full-timeRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty.
Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention.
Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability.
Lead ongoing management and optimization of third‑party delivery platforms.
Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms.
Oversee social media, website, and SEO performance as part of the broader digital ecosystem.
Serve as a trusted digital partner to franchisees across all digital initiatives.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field or equivalent experience in lieu of a degree; MBA a plus.
5+ years of digital marketing experience, ideally within QSR, retail, or franchised environments.
Demonstrated experience launching and scaling digital platforms (online ordering, delivery, and/or loyalty).
Strong understanding of digital performance levers, delivery ecosystems, and e‑commerce optimization.
Proven ability to influence cross‑functional partners without direct authority.
Verbal and written fluency in both English and Spanish required.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Ability to travel locally and internationally up to 10%.

Benefits

Comp & perks

Employees can work remotely

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketinge-commerce optimizationdigital performance leversonline orderingthird-party deliveryloyalty programsSEOKPI managementdata analysisdigital platform scaling

Soft Skills

influencing without authoritycross-functional collaborationcommunicationstrategic planningoperational readinessperformance optimizationleadershiptrust buildingproblem-solvingadaptability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA