Bilingual Digital Marketing Manager

Dairy Queen

Digital Marketing Manager for Dairy Queen Mexico owning digital growth strategy across platforms. Responsible for channel performance, execution standards, and franchisee relations.

Posted 5/27/2026full-timeRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own digital channel growth strategy and performance across online ordering, third-party delivery, and loyalty.
Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention.
Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability.
Translate strategy into SOPs, playbooks, and executional standards for agencies, internal teams, and franchisees.
Lead ongoing management and optimization of third‑party delivery platforms.
Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms.
Oversee social media, website, and SEO performance as part of the broader digital ecosystem.
Serve as a trusted digital partner to franchisees across all digital initiatives.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field or equivalent experience in lieu of a degree; MBA a plus.
5+ years of digital marketing experience, ideally within QSR, retail, or franchised environments.
Demonstrated experience launching and scaling digital platforms (online ordering, delivery, and/or loyalty).
Strong understanding of digital performance levers, delivery ecosystems, and e‑commerce optimization.
Proven ability to influence cross‑functional partners without direct authority.
Verbal and written fluency in both English and Spanish required.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Ability to travel locally and internationally up to 10%.

Benefits

Comp & perks

Inclusion & Belonging
Culture of inclusion and belonging
Community where employees bring their authentic selves to work

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketinge-commerce optimizationdigital performance leversonline orderingthird-party deliveryloyalty programsSEOKPI managementSOPsplaybooks

Soft Skills

influencing without authoritycommunicationcross-functional collaborationstrategic planningoperational readinessperformance optimizationleadershiptrust building

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA