Bilingual Digital Growth Marketing Manager

Dairy Queen

Digital Marketing Manager defining and executing Dairy Queen Mexico’s digital growth strategy. Overseeing digital channels, performance metrics, and franchisee engagement across all digital initiatives.

Posted 6/2/2026full-timeRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty.
Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention.
Establish clear performance dashboards, reporting cadences, and insight‑driven optimization routines.
Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability.
Translate strategy into SOPs, playbooks, and executional standards for agencies, internal teams, and franchisees.
Identify risks, gaps, and performance issues; escalate insights and recommendations with clarity and data.
Lead ongoing management and optimization of third‑party delivery platforms.
Partner cross‑functionally to improve awareness, promotions, profitability and operational compliance.
Drive platform sales and conversion into owned DQ channels while protecting brand standards and franchisee profitability.
Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms.
Shape customer journeys, program mechanics, and activation plans with a focus on adoption and feasibility.
Build foundational governance, SOPs, and measurement frameworks required for sustainable scale.
Oversee social media, website, and SEO performance as part of the broader digital ecosystem.
Ensure activities drive traffic, engagement, and conversion in support of digital growth objectives.
Manage agency partners and ensure alignment with brand and business priorities.
Serve as a trusted digital partner to franchisees across all digital initiatives.
Develop training materials, communications, and playbooks to drive adoption and confidence.
Present clearly and credibly in franchisee forums and working sessions.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field or equivalent experience in lieu of a degree; MBA a plus.
5+ years of digital marketing experience, ideally within QSR, retail, or franchised environments.
Demonstrated experience launching and scaling digital platforms (online ordering, delivery, and/or loyalty).
Strong understanding of digital performance levers, delivery ecosystems, and e‑commerce optimization.
Proven ability to influence cross‑functional partners without direct authority.
Verbal and written fluency in both English and Spanish required.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Ability to travel locally and internationally up to 10%.

Benefits

Comp & perks

Inclusion & Belonging
Fostering a culture of community where employees bring their authentic selves to work.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketinge-commerce optimizationdigital performance leversonline orderingthird-party deliveryloyalty programsdata analysisperformance dashboardsSOPsprogram mechanics

Soft Skills

influencing without authoritycommunicationcross-functional collaborationpresentation skillstraining developmentproblem-solvingstrategic thinkingoperational readinessrisk identificationinsight-driven optimization

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA