Senior SEO Specialist
Motive
Salary
💰 $110,000 - $165,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the customer’s journey
- Oversee and directly create high-quality, engaging content across formats (thought leadership articles, whitepapers, e-books, blog posts, newsletters, case studies, videos, website copy)
- Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment
- Confidently leverage AI to create derivative content pieces to scale the content program
- Manage distribution of content across D-Wave website, social media (LinkedIn, X), and email campaigns
- Develop and manage the social media content calendar and strategy, curating and scheduling posts to maximize reach and engagement
- Work with digital marketing manager to ensure content is optimized for SEO, SEM, CRO, and digital advertising efforts
- Track KPIs (engagement, reach, CTR, conversions) and provide actionable insights
- Use data to iterate on content and social strategy; test formats, posting times, and engagement tactics
- Monitor and analyze content performance metrics using analytics tools and provide recommendations to optimize strategy and campaign effectiveness
- Manage content governance, ensuring brand consistency, compliance, and organized content library
- Work cross-functionally with sales, product marketing, and R&D to ensure content supports broader initiatives and objectives
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Proven experience (5+ years) in content marketing
- Demonstrated track record of managing digital media channels and leveraging marketing automation platforms
- Excellent written and verbal communication skills
- Strong ability to craft compelling narratives and technical content
- Experience using AI to drive message consistency and scale
- Experience in developing and executing content strategies for B2B technology or software companies
- Demonstrated ability to manage professional social media platforms and understand social media analytics
- Analytical mindset with the ability to interpret data and identify trends
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment
