Vice President of Sales Channels & Alliances
project44
Senior Director, International Partnerships
Customer.io
full-time
Posted on:
Origin: • 🏈 Anywhere in North America
Visit company websiteJob Level
Senior
About the role
- Develop the international growth strategy for LATAM and APAC, with a clear roadmap for market entry, partner recruitment, and revenue scaling.
- Identify priority countries, industries, and partner types to align with Customer.io’s Ideal Customer Profile (ICP) and Ideal Partner Profile (IPP).
- Establish foundational playbooks for international expansion that can be scaled across additional regions.
- Recruit, onboard, and activate regional partners and distributors, leveraging their market expertise to accelerate adoption of Customer.io.
- Build joint go-to-market plans with partners, including co-selling, co-marketing, and demand generation activities.
- Define and operationalize the partner journey (onboarding → enablement → co-selling → revenue contribution).
- Represent Customer.io externally with partners, building strong executive-level relationships.
- Drive partner-sourced and partner-influenced pipeline in LATAM and APAC, ensuring consistent progression to closed revenue.
- Meet or exceed revenue quota targets tied to international partner growth.
- Establish and track program KPIs to measure partner health, engagement, and ROI.
- Collaborate with Marketing to launch localized co-marketing and demand generation campaigns.
- Partner with CX to ensure customer success through partner-delivered services.
- Work with Product to prioritize regional integration requirements and localization needs.
- Partner with Finance to build ROI models, reporting frameworks, and forecast contributions from international regions.
- Start as an individual contributor while laying program foundations and, over time, hire and lead a team of international Channel Account Managers (CAMs).
Requirements
- 10+ years of experience in international business development, partnerships, or channel leadership.
- 7+ years of people leadership experience
- Proven track record (with the network to prove it) of building and scaling markets through partnerships in LATAM (required); APAC experience strongly preferred.
- Deep existing relationships with key LATAM partners and distributors.
- Experience in co-selling, co-marketing, and partner-led demand generation.
- Demonstrated ability to deliver results in both strategic planning and hands-on execution.
- Experience setting and meeting revenue quotas and managing program-level KPIs.
- Strong cross-cultural communication and relationship-building skills.
- Prior experience building or leading teams within a scaling environment.
- Candidates with the ability to speak Spanish will be prioritized.
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