Teva Pharmaceuticals

Director, Marketing – Thought Leader Liaisons, CNS

Teva Pharmaceuticals

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $220,000 - $270,000 per year

Job Level

Senior

About the role

  • Lead the development of KOL engagement strategy and operational plan aligned with commercial and product/therapeutic objectives.
  • Leverage scientific insights and strategic relationships to drive Teva’s commercial objectives in the US market.
  • Ensure and oversee development and execution of individual KOL plans aligned with broader commercial and therapeutic goals.
  • Hire, coach, train, and develop the Thought Leader Liaison (TLL) team’s strategic competencies and clinical expertise.
  • Shape an organizational culture of innovation and excellence in stakeholder engagement; direct TLL activities for KOL engagement and commercial medical education execution in partnership with marketing.
  • Conduct field rides with each TLL, measure performance and business impact, and develop compliant ways of working across the Teva ecosystem.
  • Partner with the KOL Strategy and Congress Planning Team to ensure alignment and representation at national and regional events.
  • Build and maintain collaborative and compliant relationships with Marketing, Market Access, Patient Services, and Medical Affairs leadership.
  • Work with the Field Sales team on execution of thought leader-related initiatives and programs.
  • Develop and implement mechanisms to collect, synthesize, and communicate insights from TLLs to inform brand tactics and strategy.
  • Establish governance frameworks and collaborate with Medical Leadership on engagement strategy, including support and coordination of commercial advisory boards.
  • Engage with KOLs to solicit feedback that shapes and informs brand strategy.
  • Provide vision, direction, and guardrails to the TLL team to execute the IM portfolio engagement strategy with national and regional thought leaders, speakers, and medical education programming.
  • Contribute to IM Marketing strategy for conferences/congresses including sponsorships, messaging, and advocacy group engagement.
  • Align all interactions with thought leaders and KOLs to ensure a consistent message and experience with Teva.
  • Develop KPIs and metrics with IM Marketing portfolio leaders and field leadership to support brand marketing and executional goals.
  • Maintain two-way dialogue on KOL engagement, speaker identification, and emerging thought leaders with Brand and Field Leadership.
  • Manage team and individual performance, provide feedback, celebrate successes, and hold team accountable to KPIs.
  • Develop and maintain deep knowledge of neurology and/or psychiatry therapeutic areas and hold the TLL team accountable.
  • Analyze market data, confirm data reliability, and inform stakeholders to make data-driven decisions.
  • Proactively engage Legal and Compliance partners to ensure programs and processes meet ethical standards.

Requirements

  • Bachelor’s degree (required); Master’s degree preferred.
  • Any equivalent combination of education, training and/or experience will be considered.
  • 10 years of pharmaceutical industry experience required.
  • 3 years of working with neurology and/or Psychiatry KOLs preferred.
  • 2 years of previous people management experience required; TLL leadership preferred.
  • 2 years of previous TLL management experience preferred.
  • Experience in Marketing, Market Access, and/or Field Sales preferred.
  • Broad domain expertise and strong knowledge of the neurology therapeutic area.
  • Strategic thinking and ability to work hands-on across multiple priorities.
  • Ability to draw insights from a variety of sources and perform data analysis.
  • Ability to synthesize complex information and recognize trends/interrelationships.
  • Ability to meet objectives and deadlines and incorporate ROI improvements.
  • Strong project management skills and ability to manage/coordinate cross-functional projects and vendors.
  • Excellent verbal, written, organizational and interpersonal skills.
  • Proficiency with MS Office: Word, PowerPoint, Excel and Outlook.
  • Approximately 65% domestic travel throughout the US.
  • Candidate must live within 45 miles or 45 minutes from a major airport and be able to travel regularly and attend meetings at both Teva office and off-site locations throughout the US and periodically internationally.
  • Core hours availability from 8:30 AM to 5:30 PM EST at a minimum; flexibility for non-core EST hours and occasional extended hours.
  • Candidate must have a full time secure workplace that ensures confidentiality and discretion without interruption.
  • Must be willing and able to appear on video for all work meetings.
  • May be required to wear personal protective equipment (PPE) on site visits.