Teva Pharmaceuticals

Marketing

• Lead the development of KOL engagement strategy and operational plan aligned with commercial and product/therapeutic objectives.
• Leverage scientific insights and strategic relationships to drive Teva’s commercial objectives in the US market.
• Ensure and oversee development and execution of individual KOL plans aligned with broader commercial and therapeutic goals.
• Hire, coach, train, and develop the Thought Leader Liaison (TLL) team’s strategic competencies and clinical expertise.
• Shape an organizational culture of innovation and excellence in stakeholder engagement; direct TLL activities for KOL engagement and commercial medical education execution in partnership with marketing.
• Conduct field rides with each TLL, measure performance and business impact, and develop compliant ways of working across the Teva ecosystem.
• Partner with the KOL Strategy and Congress Planning Team to ensure alignment and representation at national and regional events.
• Build and maintain collaborative and compliant relationships with Marketing, Market Access, Patient Services, and Medical Affairs leadership.
• Work with the Field Sales team on execution of thought leader-related initiatives and programs.
• Develop and implement mechanisms to collect, synthesize, and communicate insights from TLLs to inform brand tactics and strategy.
• Establish governance frameworks and collaborate with Medical Leadership on engagement strategy, including support and coordination of commercial advisory boards.
• Engage with KOLs to solicit feedback that shapes and informs brand strategy.
• Provide vision, direction, and guardrails to the TLL team to execute the IM portfolio engagement strategy with national and regional thought leaders, speakers, and medical education programming.
• Contribute to IM Marketing strategy for conferences/congresses including sponsorships, messaging, and advocacy group engagement.
• Align all interactions with thought leaders and KOLs to ensure a consistent message and experience with Teva.
• Develop KPIs and metrics with IM Marketing portfolio leaders and field leadership to support brand marketing and executional goals.
• Maintain two-way dialogue on KOL engagement, speaker identification, and emerging thought leaders with Brand and Field Leadership.
• Manage team and individual performance, provide feedback, celebrate successes, and hold team accountable to KPIs.
• Develop and maintain deep knowledge of neurology and/or psychiatry therapeutic areas and hold the TLL team accountable.
• Analyze market data, confirm data reliability, and inform stakeholders to make data-driven decisions.
• Proactively engage Legal and Compliance partners to ensure programs and processes meet ethical standards.

Director, Marketing – Thought Leader Liaisons, CNS