Crowd Cow

Growth Lead

Crowd Cow

full-time

Posted on:

Origin:  • 🇺🇸 United States • Washington

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Salary

💰 $150,000 - $180,000 per year

Job Level

Senior

About the role

  • Obsess over customers: don’t start with channels, start with people
  • Use non-traditional, scrappy growth methods to get insights and traction (Reddit, TikTok Lives, niche food communities, IRL hustles)
  • Launch experiments in days, not months — speed is everything
  • Build small wins into scalable growth playbooks, only after traction is proven
  • Measure growth results constantly: CAC, retention, referrals — prove what works
  • Partner with leadership to turn insights into new acquisition engines
  • Report to CEO

Requirements

  • 5–8+ years of growth marketing experience at high-growth DTC/e-commerce consumer brands
  • Hands-on track record of delivering results quickly (tell us: how fast, how many customers, what budget?)
  • Deep comfort with scrappy grassroots growth tactics — from setting up multiple Reddit accounts to spinning up TikTok campaigns in a week
  • Doesn’t think in terms of marketing channels first — thinks about where customers actually are
  • Competitive, results-obsessed, thrives on urgency
  • Must love the category. Must love meat.