Crowd Cow

Growth Marketing

• Obsess over customers: don’t start with channels, start with people
• Use non-traditional, scrappy growth methods to get insights and traction (Reddit, TikTok Lives, niche food communities, IRL hustles)
• Launch experiments in days, not months — speed is everything
• Build small wins into scalable growth playbooks, only after traction is proven
• Measure growth results constantly: CAC, retention, referrals — prove what works
• Partner with leadership to turn insights into new acquisition engines
• Report to CEO

Growth Lead