Salary
💰 $85,000 - $95,000 per year
About the role
- Plan, create, manage, optimize, and forecast Meta, TikTok, and other social platforms as well as Google/Bing Ads accounts, including Search, Shopping (Performance Max), YouTube, Discovery (Demand Gen), and Display campaigns
- Delivering day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel team
- Utilizing tools such as Croud Control, DV360 (as well as potentially other DSPs), Google Analytics, DoubleClick Campaign Manager and others
- Execute and oversee paid campaign processes from start to finish, including researching, planning, trafficking, troubleshooting, optimizing and reporting
- Establish strategies to deliver results against client goals and KPIs
- Build and maintain strong relationships with clients, vendors, and internal stakeholders
- Support business development by contributing to pitches and cross-selling Croud products to existing clients
- Create and deliver flawless client-facing reports, based on accurate data and insightful analysis
- Develop and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs
- Collaborate with the Associate Director of Biddable Media and cross-channel teams to develop insightful, successful media strategies for clients
- Manage and develop team members including task delegation, training coordination, ad hoc constructive feedback, and Croud’s career development framework process.
Requirements
- At least 2 years experience in digital marketing, demonstrating deep experience and knowledge in digital account management
- Track record of exceeding performance goals against sales-related KPIs (purchases, subscribers, etc.)
- Good knowledge of Meta and TikTok
- Good knowledge of navigating and using Google Analytics
- Demonstrable experience in Programmatic Marketing
- Experience with paid search media, programmatic or other channels is beneficial
- Enjoy and understand working with data especially via Microsoft Excel
- Polished presenter and storyteller possessing the ability to quickly build confidence
- Excellent communication skills, both written and verbal
- Strong numeracy and analytical skills, impeccable attention to detail
- Bachelor’s degree in marketing, business admin, or related major a plus