Cresta

Data Analyst

• Own recurring reporting across Sales, Marketing, and CS: pipeline, win rates, ARR, funnel performance, churn/retention metrics, and usage data
• Build and maintain reporting infrastructure in Looker Studio, BigQuery, and Salesforce
• Ensure reports are accurate, timely, and accessible to the right stakeholders
• Identify trends and surface insights proactively — don't wait to be asked
• Design and build standard and mid-complexity dashboards for GTM stakeholders
• Collaborate with the Senior Director on architecture for high-visibility exec-facing dashboards
• Establish dashboard standards: naming conventions, refresh cadences, data source documentation
• Maintain a self-service reporting culture — build dashboards people can trust and use without hand-holding
• Identify and eliminate manual, repetitive processes across the BD&I team and GTM stakeholders
• Build automated workflows in Salesforce, Looker Studio, and adjacent tools
• Document automation logic and maintain operational runbooks for key recurring processes
• Own complex and ambiguous ad hoc requests
• Translate business questions into clear analytical frameworks and communicate findings clearly — in writing, in dashboards, and in live settings
• Serve as the escalation point for data quality and SFDC issues — investigate root causes and drive resolution
• Establish and enforce data standards across reporting domains you own
• Ensure GTM KPI definitions are consistent and documented

Revenue Analytics Manager

Performance Marketing

• Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts
• Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities
• Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency
• Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts
• Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers
• Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel

Demand Generation Manager – Enterprise

Conversion Rate Optimizer

• Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization.
• Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline.
• Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan.
• Project manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality work.
• Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards.
• Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience.
• Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion.
• Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems.
• Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning.

Growth Marketing Manager, Web – CRO

Manager

• Design and drive integrated campaigns across social, digital, out-of-home, and events incorporating video, visual, audio, and written media
• Bring your experience leading highly visible brand campaigns to the role to help Cresta break through the noise with clarity and purpose
• Constantly dream up new storylines and creative tactics to get them in front of our audiences
• Partner across Communications, Content Marketing, Creative, Demand Generation, Field Marketing, and Product Marketing, and executive leadership to produce world-class strategies and content and bring them to market
• Constantly mine Cresta to uncover that next great untold story

Senior Brand & Integrated Campaigns Manager

Engineer

• Own the technical process for building pilots, proof-of-concepts, and tailored demos by setting up environments, workflows, seed data, and features to create technically representative experiences for prospects, including virtual agents and live agent assist.
• Expand and enhance our suite of standardized environments to bring customer challenges and Cresta’s solutions to life through new end-to-end demos, supported by call flows, industries, scenarios, and personas.
• Ensure the performance, reliability, and consistency of demo environments, jumping in as needed to triage and resolve demo-blocking issues.
• Develop integrations, automations, and tools to streamline team processes and expand demo capabilities, including CCaaS/CRM connectors, AI skills, and custom apps and interfaces.
• Collaborate with the Product, Engineering, and Enablement teams to provide technical enablement to Solutions Engineers and ensure presales feedback is captured.

Demo Engineer

Application Engineer

• Investigate, diagnose, and resolve intricate technical issues related to API integrations, databases, servers, microservice performance, web hosting, telephony and network technologies, and containerized applications.
• Serve as the primary technical point of contact for customer inquiries, providing clear, concise, and empathetic communication via email and our support portal.
• Partner closely with Engineering, Product, and Sales teams to escalate bugs, feature requests, and critical incidents, ensuring timely resolution and feedback.
• Create and maintain comprehensive documentation, FAQs, and knowledge base articles to empower both customers and internal teams.
• Replicate customer environments and issues to identify root causes and verify solutions.
• Develop deep product knowledge, understanding architecture, functionality, and common use cases.
• Identify recurring issues and contribute to process enhancements that improve the customer support experience and product quality.
• Participate in a rotational on-call schedule for urgent issues outside regular business hours.

Revenue Analytics Manager

Demand Generation Manager – Enterprise

Growth Marketing Manager, Web – CRO

Senior Brand & Integrated Campaigns Manager

Demo Engineer

Application Support Engineer