Growth Marketing Manager, Web – CRO

Cresta

Growth Marketing Manager at Cresta leading website strategy and conversion rate optimization efforts. Enhancing Cresta.com to be a high-performing growth engine contributing directly to pipeline and revenue.

Posted 5/26/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $170,000 per yearWebsite

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Hard Skills

website managementconversion rate optimization (CRO)A/B testingweb experimentationWebflow CMSGA4Lookerinformation architectureuser experience (UX)multi-language site expansion

Soft Skills

project managementorganizational skillscross-functional communicationstakeholder managementattention to detailquality assuranceprioritizationstrategic thinkingcollaborationproblem-solving

Tools & Technologies

WebflowGA4LookerBI toolsweb agency collaborationcontent management systems (CMS)analytics toolsreporting toolsmarketing technologywebsite performance tools

Industry Keywords

B2B SaaSwebsite strategymarketing websitegrowth rolesstakeholder engagementwebsite localizationdigital marketingwebsite qualityuser journeysmarketing operations

About the role

Key responsibilities & impact

Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization.
Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline.
Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan.
Project manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality work.
Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards.
Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience.
Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion.
Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems.
Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning.

Requirements

What you’ll need

5+ years of experience in web marketing, website management, or growth roles in B2B SaaS
Demonstrated experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional execution
Deep hands-on experience with enterprise web CMS platforms, including page builds, updates, QA, and publishing workflows.
Experience working closely with and managing external web or design agencies
Proficiency with GA4 and Looker or similar BI tools; hands-on experience with web experimentation and A/B testing to drive conversion improvements.
Strong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritization
Excellent cross-functional communication and stakeholder management skills
High attention to detail and strong sense of quality for web experiences and brand presentation

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees