Demand Generation Manager – Enterprise

Cresta

Demand Generation Manager focused on Enterprise segment for Cresta's AI-driven customer experience platform. Developing and executing end-to-end high impact campaigns to drive quality leads.

Posted 5/27/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $165,000 per yearWebsite

About the role

Key responsibilities & impact

Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts
Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities
Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency
Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts
Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers
Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel

Requirements

What you’ll need

4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS
Proven experience planning and executing multi-channel campaigns that drive qualified pipeline
Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms
Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps
Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously
Data-driven mindset with experience measuring campaign performance and optimizing based on results
Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines
Experience supporting enterprise or strategic account segments in B2B SaaS (preferred)
Familiarity with account-based marketing (ABM) and intent-driven campaign strategies (preferred)
Experience partnering closely with enterprise sales teams on pipeline generation initiatives (preferred)
Experience operating in high-growth or scaling startup environments (preferred)

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationcampaign executionlifecycle marketingmulti-channel campaignspipeline generationaccount-based marketingintent-driven campaign strategiesproject managementdata analysisperformance optimization

Soft Skills

cross-functional collaborationattention to detailability to manage multiple prioritiesdata-driven mindsetability to thrive in fast-paced environmentsstrong communication skillspartnership skillsorganizational skillsadaptabilityproblem-solving