Creighton University

Content Manager

• Help drive a cohesive content strategy for Creighton University by planning, creating and reviewing impactful content across channels.
• Work with content strategists, content developers and subject matter experts as well as marketing, communications, social media, web and creative teams to implement the content strategy, including content audits and web content optimization.
• Create content plans focused on delivering messages to specific target audiences.
• Use data to guide content strategy across digital channels including web, social media, email, video and more, making recommendations to peers and stakeholders on content initiatives.
• Track and manage content performance and engagement to measure impact and provide insights to refine the content strategy.
• Ensure consistency of messaging and the highest standards for content produced across all channels, including digital advertising, marketing materials, websites, social media and video.
• Bring a relentless sense of curiosity to test and iterate new messages on new platforms to reach the university’s target audiences.
• Have excellent attention to detail to ensure the accuracy of our content and standards of the university.
• Learn the complexities of Creighton’s schools, colleges and divisions and clearly articulate the value of a Creighton education including the particulars of programs, degrees and services available to students.
• Write creatively while remaining aligned with our strategic vision and incorporating key messages into compelling narratives.
• Harness the university’s established brand voice and utilize tone appropriate for a variety of content forms and channels.
• Work within established processes to ensure consistent content workflow within the team and proactively contribute to optimizing processes.

Content Strategist