Sales

• Maintaining Freshness Standards in Market: Ensure all products in the market meet company freshness standards. Regularly inspect retail and distribution points to verify product quality. Collaborate with supply chain and logistics teams to address any issues related to product freshness.
• In-Market Program Execution & Merchandising: Execute marketing and sales programs in the market to drive product visibility and sales. Implement merchandising strategies to enhance product presentation and appeal. Monitor and report on the effectiveness of in-market programs and merchandising efforts.
• Retail and Distributor Relationship Management: Build and maintain strong relationships with key retailers and distributors. Negotiate terms and agreements to optimize product placement and sales opportunities. Provide ongoing support and communication to retail and distributor partners.
• On & Off Premise Distribution Gains/Management: Identify and secure new on-premises (bars, restaurants) and off-premises (retail stores) distribution opportunities. Manage existing distribution channels to ensure consistent product availability and sales growth. Analyze market trends and sales data to inform distribution strategies.
• Consumer Education & Engagement/Events: Plan and execute consumer engagement events to promote brand awareness and product knowledge. Educate consumers about product features, benefits, and brand story through various channels. Gather consumer feedback and insights to inform marketing and sales strategies.

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