CPLUG - Central PA Linux User Group

Business Development Rep

• Build and own a named list of target franchisors and networks using an account-based strategy
• Map each account by decision process, executive stakeholders, field support leaders, and key influencers
• Conduct thoughtful outreach across channels, phone, email, LinkedIn, conference networking, and warm introductions
• Leverage prospecting tools such as Seamless AI Buyer Intent and HubSpot Prospecting Agent to identify and prioritize high intent targets
• Research sister brands and platform groups to expand within brand families and private equity portfolios
• Advance warm introductions from partners, clients, and advisors, and keep conversations active with timely follow-up
• Qualify opportunities and schedule sales qualified demos for Outside Account Executives with the right stakeholders in the room
• Prepare AEs with concise discovery notes, meeting briefs, and clear next steps for a smooth handoff
• Coordinate with marketing on campaigns and conference plans to ensure strong pre-event and post-event engagement
• Maintain accurate activity, contacts, and account data in our system of record, HubSpot
• Represent CareerPlug at industry events and occasional on-site meetings with franchisor leadership

Franchise Business Development Representative

Product Marketing

• Shape and execute a go-to-market strategy
• Own GTM strategy for product launches and decide how to bring a feature to market
• Track launch performance and use what you learn to improve the next one
• Translate positioning into feature-level messaging
• Build the talk tracks, customer outcomes, and language that the rest of the company uses to talk about features
• Own competitive intelligence and market research
• Write product content that inspires prospective and current customers
• Build a consistent customer story practice
• Maintain a current library segmented by industry, franchise size, and use case

Senior Product Marketing Manager

• Translate positioning into feature-level messaging
• Take CareerPlug's established brand positioning and operationalize it at the feature, integration, and product update level
• Build the talk tracks, customer outcomes, and language the rest of the company uses to talk about features
• Pressure-test feature messaging with sales and partner-facing teams to make sure it works in the real conversations they're having
• Write product content that inspires prospective and current customers
• Author GTM blog posts for product launches and integration announcements
• Write product page copy, plan and pricing page copy, integration page copy, and feature page copy
• Draft customer-facing emails for product updates that warrant them, in partnership with the Director of Marketing
• Build a consistent customer story practice
• Surface, capture, and turn customer experiences into case studies and shorter-form stories
• Maintain a current library segmented by industry, franchise size, and use case
• Own product-related sales enablement
• Build and maintain the product-specific assets sales and partner-facing teams need: screenshots, gifs, feature talk tracks, and demo flow guidance
• Keep our demo environment ready for prime time
• Use data and insights to inform the work
• Pull and interpret customer engagement data, product usage metrics, and content performance independently
• Maintain ongoing awareness of the competitive landscape and bring relevant intelligence into positioning and messaging decisions
• Contribute to email programs and webinars owned by other teams