Product Marketing Manager

CPLUG - Central PA Linux User Group

Product Marketing Manager translating positioning into messaging for SaaS product. Focused on engaging B2B SaaS clients with specific audience-focused materials.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $116,000 per yearWebsite

About the role

Key responsibilities & impact

Translate positioning into feature-level messaging
Take CareerPlug's established brand positioning and operationalize it at the feature, integration, and product update level
Build the talk tracks, customer outcomes, and language the rest of the company uses to talk about features
Pressure-test feature messaging with sales and partner-facing teams to make sure it works in the real conversations they're having
Write product content that inspires prospective and current customers
Author GTM blog posts for product launches and integration announcements
Write product page copy, plan and pricing page copy, integration page copy, and feature page copy
Draft customer-facing emails for product updates that warrant them, in partnership with the Director of Marketing
Build a consistent customer story practice
Surface, capture, and turn customer experiences into case studies and shorter-form stories
Maintain a current library segmented by industry, franchise size, and use case
Own product-related sales enablement
Build and maintain the product-specific assets sales and partner-facing teams need: screenshots, gifs, feature talk tracks, and demo flow guidance
Keep our demo environment ready for prime time
Use data and insights to inform the work
Pull and interpret customer engagement data, product usage metrics, and content performance independently
Maintain ongoing awareness of the competitive landscape and bring relevant intelligence into positioning and messaging decisions
Contribute to email programs and webinars owned by other teams

Requirements

What you’ll need

3 or more years in B2B SaaS product marketing, content marketing, or a closely related role with significant writing and product-adjacent work
Strong writer with samples or a portfolio that demonstrates clear, audience-aware product writing
Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies)
Ability to independently pull and interpret marketing and product performance data (customer engagement, usage metrics, content performance, competitive signals) and use it to improve creative decisions
Comfort working in modern marketing and design tooling (e.g. Asana, HubSpot, Figma, Loom, Canva) and a willingness to learn what you don't know
Experience interviewing customers and turning their stories into usable assets
Ability to manage multiple launches and content workstreams simultaneously without dropping details

Benefits

Comp & perks

Work from home (we're fully remote)
Employer Paid Health Insurance
Life Insurance
Unlimited PTO (with minimums!)
One-week paid PTO (pre-start date)
Home Office Stipend
401(k) Company Match
Donation Matching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS product marketingcontent marketingproduct writingcustomer-facing contentsales enablementcase studiesmarketing performance data interpretationcustomer engagement metricsproduct usage metricscompetitive analysis

Soft Skills

strong writingaudience awarenessindependent workproject managementattention to detailcustomer interviewingcreative decision-makingmulti-taskingcommunicationcollaboration