Senior Product Marketing Manager

CPLUG - Central PA Linux User Group

Senior Product Marketing Manager at CareerPlug shaping go-to-market strategies for innovative recruiting software. Oversee product launches and competitive intelligence to drive customer engagement across B2B SaaS.

Posted 6/27/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $135,000 per yearWebsite

About the role

Key responsibilities & impact

Shape and execute a go-to-market strategy
Own GTM strategy for product launches and decide how to bring a feature to market
Track launch performance and use what you learn to improve the next one
Translate positioning into feature-level messaging
Build the talk tracks, customer outcomes, and language that the rest of the company uses to talk about features
Own competitive intelligence and market research
Write product content that inspires prospective and current customers
Build a consistent customer story practice
Maintain a current library segmented by industry, franchise size, and use case

Requirements

What you’ll need

5 years of B2B SaaS product marketing experience
Owned GTM strategy and execution for product launches end-to-end
Strong writing skills with a portfolio demonstrating clear, audience-aware product writing
Experience owning competitive intelligence, tracking, synthesizing, and activating it in positioning and messaging decisions
Ability to independently pull and interpret marketing and product performance data
Experience contributing to and shaping positioning and messaging decisions
Comfort working in modern marketing and design tooling (e.g., Asana, HubSpot, Figma, Loom, Canva)
Experience interviewing customers and turning their stories into usable assets
Ability to manage multiple launches and content workstreams simultaneously without dropping details

Benefits

Comp & perks

Work from home (we're fully remote)
Employer Paid Health Insurance
Life Insurance
Pet Insurance
Long Term Disability
Unlimited PTO (with minimums!)
One-week paid PTO (pre-start date)
Home Office Stipend
401(k) Company Match
Donation Matching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS product marketinggo-to-market strategycompetitive intelligenceproduct content writingdata interpretationpositioning and messagingcustomer story development

Soft Skills

strong writing skillsaudience awarenessindependent workmulti-taskingattention to detail