Cornbread Hemp®

Ecommerce

• Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising.
• Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value.
• Partner with design and copywriting to build and test high-converting landing pages and PDPs.
• Lead A/B testing initiatives across product pages, homepage, and checkout flows.
• Ensure a seamless, on-brand experience across desktop and mobile.
• Coordinate with development resources for site updates, new features, and bug fixes.
• Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals.
• Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS)
• Deliver weekly and monthly performance recaps with clear insights and recommendations
• Use data to prioritize initiatives and make the case for resource investment

Ecommerce Manager

Account Manager

• Build and lead Cornbread Hemp’s healthcare sales channel from the ground up.
• Own the end-to-end sales process for selling hemp-derived CBD products into healthcare organizations participating in CMS Innovation Center models.
• Identify, prioritize, and pursue EOM participant practices, ACO REACH organizations, and other CMS model participants.
• Leverage Cornbread Hemp’s exclusive Alliant Purchasing GPO contract to drive product adoption.
• Partner with participating healthcare organizations to develop their CMS-required Implementation Plans for the Substance Access BEI.
• Maintain deep fluency in the Substance Access BEI program requirements, CMS reporting obligations, and the evolving federal and state legal landscape for hemp products.
• Develop and deliver consultative presentations that position Cornbread Hemp’s products within the context of value-based care.

Director of Healthcare Partnerships

• Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising.
• Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value.
• Partner with design and copywriting to build and test high-converting landing pages and PDPs.
• Lead A/B testing initiatives across product pages, homepage, and checkout flows.
• Ensure a seamless, on-brand experience across desktop and mobile.
• Coordinate with development resources for site updates, new features, and bug fixes.
• Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals.
• Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS).
• Deliver weekly and monthly performance recaps with clear insights and recommendations.
• Use data to prioritize initiatives and make the case for resource investment.