Cornbread Hemp®

Ecommerce

• Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising.
• Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value.
• Partner with design and copywriting to build and test high-converting landing pages and PDPs.
• Lead A/B testing initiatives across product pages, homepage, and checkout flows.
• Ensure a seamless, on-brand experience across desktop and mobile.
• Coordinate with development resources for site updates, new features, and bug fixes.
• Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals.
• Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS).
• Deliver weekly and monthly performance recaps with clear insights and recommendations.
• Use data to prioritize initiatives and make the case for resource investment.

Ecommerce Manager