Cordance

Performance Marketing

• Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals.
• Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.
• Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency.
• Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution.
• Monitor and analyze campaign performance using marketing analytics tools and dashboards.
• Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution.
• Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities.

Marketing Campaign Manager

Sales Development Rep

• Cordance accelerates growth of vertically focused B2B SaaS companies through acquisition and guidance.
• SDRs research prospective customers, create outreach strategies, and identify early-stage sales opportunities across multiple units.
• This is a fully remote role; all candidates must be based in the US or Canada.
• What you'll do: Represent the company’s assigned products and services, using comprehensive knowledge as well as prospect research to explain how our solutions meet customer needs.
• Generate leads and build relationships by nurturing prospects and developing early-stage potential sales opportunities. Respond to inbound inquiries exercising speed to lead principles.
• Conduct high-quality and high-volume (50-80 activities per day) prospecting activities to qualify potential leads through research, calls, emails, video, social media, and other means using sales development best practices.
• Conduct qualification calls with prospects and customers to ensure a good fit and use case for the product, laying a foundation for long term retention and customer success.
• Schedule discovery meetings or demos with prospects/customers for your assigned AEs.
• Utilize CRM, Sales Engagement Platform, and other tools to capture and record all your activities, next steps, follow up information, and notes.
• Work collaboratively with SDR leadership and AE’s to develop and implement prospecting strategies for their accounts or territory.
• Meet or exceed assigned sales objectives, targets, and quotas.
• Collaborate with and coordinate with SDR leadership to share information, feedback, and key learnings regarding trends and processes.

Sales Development Representative

Recruitment

• End-to-End High-Volume Recruiting Execution
• Manage full-cycle recruiting for open requisitions, including technical and tech-adjacent roles
• Conduct high-volume screening calls and quickly assess candidates for fit, skills, and readiness
• Own scheduling coordination in collaboration through automated tools
• Deliver fast turnaround on interview feedback and candidate decisions to keep the pipeline moving
• Sourcing & Pipeline Generation
• Leverage multiple sourcing channels (LinkedIn, job boards, employee referrals, career fairs, sourcing tools, ATS databases)
• Maintain and grow active talent pipelines for recurring or high-turnover roles
• Build creative, repeatable campaigns for niche or hard-to-fill tech roles
• Collaborate with TA marketing or employer brand teams to optimize job postings and outreach messaging
• Stakeholder & Hiring Manager Collaboration
• Act as a trusted partner to hiring managers to clarify job requirements, calibrate candidate profiles, and fine-tune hiring processes
• Set clear expectations for candidate pipeline timelines, volume, and quality
• Participate in weekly intake and pipeline review meetings to adjust search strategies in real time
• Train or coach hiring managers on interview best practices and candidate experience
• Candidate Experience at Scale
• Ensure every candidate receives timely updates and a professional experience, even in a high-volume environment
• Communicate interview logistics, feedback, and offers with clarity and empathy
• Gather candidate feedback and contribute to continuous improvement in the hiring process
• Promote a culture of transparency and inclusivity across all candidate touchpoints
• ATS & Data Management
• Keep all candidate records up to date in the ATS
• Track sourcing methods, time-to-fill, and pipeline health
• Generate weekly or monthly reports on progress-to-goal, pipeline status, and offer acceptance rates
• Use data to adjust tactics, prioritize reqs, or identify bottlenecks in the funnel
• Process Optimization & Volume Readiness
• Identify process bottlenecks or friction points and suggest improvements to scale effectively
• Help implement automation tools or scheduling software to handle volume more efficiently
• Stay ahead of hiring spikes by maintaining warm pipelines or creating pre-qualified talent pools
• Support seasonal, campus, or contract hiring surges with agility

Marketing Campaign Manager

Sales Development Representative

Talent Acquisition Partner