Coople Switzerland

Marketing

• Planning and executing integrated marketing campaigns with a focus on B2B lead generation and Coople client acquisition, particularly in the healthcare sector
• Further developing the marketing strategy and creating market-specific campaign concepts
• End-to-end ownership of campaigns: concept development, asset production, channel activation, performance tracking and continuous optimization
• Responsibility for industry-specific initiatives such as healthcare campaigns, job board strategies or local events
• Close collaboration with the Digital Marketing team to analyze, evaluate and optimize campaign performance
• Social media and community management
• Support in planning and executing events
• Contributing to referral, loyalty and incentive campaigns to acquire new businesses and workers through various channels including the existing database

Marketing Manager