Continental Finance Company

Manager

• Develop and implement data-driven direct mail strategies for credit card acquisition, cross-selling, and customer retention.
• Collaborate with analytics teams to define targeting criteria, develop audience segmentation, and utilize data to inform campaign decisions.
• Oversee the development of all direct mail creative, working with internal and external creative agencies.
• Manage the entire print production process, including vendor management, print quality assurance, and adherence to production timelines and budgets.
• Partner closely with Legal, Compliance, and Risk teams to ensure all direct mail materials meet regulatory standards and company policies.
• Develop and manage campaign budgets, identify cost-saving opportunities, and monitor spending to ensure efficient and effective allocation of resources.
• Serve as the direct mail subject matter expert, collaborating with internal stakeholders across multiple departments.
• Manage and maintain relationships with third-party vendors, including print suppliers, data providers, and lettershops.
• Develop and execute thoughtful testing roadmaps to continuously improve response rates and drive efficient growth.

Direct Mail Manager