Data Analyst

• Analyzing, defining, generating, and communicating marketing metrics foundational to marketing objectives
• Work in partnership with Global Campaigns and Digital teams to increase effectiveness of global marketing operations
• Provide cross-functional support while defining and measuring KPIs, key marketing, web, and demand generation metrics
• Research, analyze, and document findings
• Build, communicate, and maintain dashboards, BI applications, standardized and native reports
• Collect and organize campaign data ensuring quality data, attribution, and conversion rates
• Support end-to-end view of marketing performance and regular analysis to identify patterns improving conversion, deal size, and velocity
• Support special projects around data quality, data enrichment, and data analysis
• Serve as subject matter expert to the marketing team on data trends and innovations

Marketing Data Analyst

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