Senior Digital Marketing Analyst
Box Inc Deutschland
SQLTableau
Marketing Data Analyst
ConnectWise
full-time
Posted on:
Location Type: Hybrid
Location: Tampa • Florida • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
SQL
About the role
- Analyzing, defining, generating, and communicating marketing metrics foundational to marketing objectives
- Work in partnership with Global Campaigns and Digital teams to increase effectiveness of global marketing operations
- Provide cross-functional support while defining and measuring KPIs, key marketing, web, and demand generation metrics
- Research, analyze, and document findings
- Build, communicate, and maintain dashboards, BI applications, standardized and native reports
- Collect and organize campaign data ensuring quality data, attribution, and conversion rates
- Support end-to-end view of marketing performance and regular analysis to identify patterns improving conversion, deal size, and velocity
- Support special projects around data quality, data enrichment, and data analysis
- Serve as subject matter expert to the marketing team on data trends and innovations
Requirements
- Bachelor’s degree required in related field or equivalent business experience
- 2+ years of experience
- Strong experience with applied data querying languages, BI/visualization tools
- Preferred: Experience with data management for B2B marketing or sales team
- Preferred: Experience with Marketo, Salesforce, PowerBI, SQL
- Works independently on projects and processes with general supervision
- Possesses a practical knowledge of Marketing strategies
- Ability to situationally adapt and understand new technology/processes as per department requirement
- Ability to manage data on a tactical basis, while also delivering strategic insights and direction
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data querying languagesdata managementKPI measurementdata analysisdata qualitydata enrichmentmarketing metricsconversion rate analysiscampaign data organizationbusiness intelligence
Soft skills
independent workadaptabilitycommunicationcross-functional supportstrategic insightproblem-solvinganalytical thinkingproject managementteam collaborationattention to detail
