Company Hero

Customer Success Manager

• Mapear a jornada do usuário e implementar estratégias de aquisição, ativação, retenção e monetização.
• Estruturar, operar e evoluir o CRM no HubSpot, incluindo:
• - Criação e otimização de pipelines;
• - Segmentações avançadas;
• - Automações de e-mail, push, WhatsApp e workflows de nutrição;
• - Estratégias de lifecycle, reativação e aumento de LTV.
• Planejar e executar testes A/B, fluxos de onboarding, comunicações e gatilhos de conversão.
• Trabalhar com dados de CRM para identificar oportunidades de crescimento, churn reduction e cross/upsell.
• Executar e acompanhar iniciativas de SEO (on-page e técnico);
• Garantir que todas as demandas de SEO saiam do papel, acompanhando entregas e resultados;
• Explorar oportunidades com chatbots, generative AI, AEO e personalização em escala, integrando SEO e CRM.
• Identificar pontos de melhoria no funil de conversão do APP e propor testes e otimizações (A/B testing, melhorias de UX, mensagens in-app, etc.);
• Trabalhar em conjunto com times de Produto, Marketing e Tech para implementar melhorias orientadas a dados;
• Analisar métricas de performance, conversão, retenção e CRM, gerando insights acionáveis para crescimento sustentável.

Analista de Growth Pleno – Foco em CRM

Marketing Operations

• Run recurring QA and property audit routines
• Support standardization of property naming conventions
• Ensure consistent tracking of source/campaign attribution
• Validate and monitor forms and conversion events
• Support maintenance and health of pipelines and workflows
• Create and maintain reports and team-specific views
• Support integrations and automations between HubSpot and other stack tools
• Maintain regular communication with the Sales/SDR team

Marketing Ops Analyst, CRM – Mid-level

• Define and align SLAs, MQL/SQL criteria, routing rules and the lead lifecycle with Marketing, SDR, Sales and CS.
• Implement and maintain data governance (standardization, taxonomy, property dictionary, quality rules, audits and versioning of changes).
• Consolidate the “single source of truth” view of the funnel and customer journey, ensuring consistency of metrics, definitions and follow-up rituals.
• Lead the area roadmap, prioritizing integrations, automations and improvements based on funnel impact, productivity and customer experience.
• Act as the guardian of HubSpot’s technical layer, defining best practices, implementation standards and security, access and maintenance guidelines.
• Lead core HubSpot setups and evolutions: workflows, automations, routing, scoring, critical properties and pipelines.
• Conduct recurring data audits: deduplication, structural corrections, enrichment and prevention (rules and processes to avoid re-contaminating the database).
• Measure and diagnose funnel bottlenecks (e.g., response time, conversion drop by stage, lead quality, losses by reason) and propose structural process and technology improvements.
• Create and maintain executive dashboards and analyses for the leadership team, with conversions by stage and productivity by team.
• Serve as the bridge between Marketing, Sales, CS, Tech, Product and Data, coordinating requests, aligning priorities and ensuring execution with quality and predictability.
• Structure the team’s routines: backlog, prioritization, documentation, training, rituals, playbooks and stakeholder management.

Marketing OPS Supervisor, CRM

Recruitment

• Actively map new talent in the market and present current open opportunities at the company;
• Manage and organize all stages of the recruitment process;
• Source, interview and evaluate candidates in a timely manner, always providing an outstanding candidate experience and acting as an ambassador of our culture;
• Maintain balance between passive recruitment efforts (funnel) and proactive sourcing;
• Partner with hiring managers to understand business objectives and identify recruitment strategies to meet them;
• Use data and metrics to measure the health of your hiring funnels and support strategic decision-making based on those insights;
• Lead the offer process, including negotiation and closing of proposals;
• Manage time effectively to meet SLAs and hiring deadlines;
• Collaborate to attract professionals to our recruitment funnel (events, content production);
• Connect and communicate effectively with people of different seniority levels and areas;
• Network and maintain relationships with key talent communities for active and passive opportunities;
• Prepare interview reports and assessments.

Recruitment and Selection Analyst – Mid-level

Attorney

• Perform analysis and execution of legalization processes, including company formation, amendments, dissolution, and regularization.
• Prepare and review documentation: verify documents and file registrations with commercial registries and municipalities across Brazil.
• Draft articles of association (social contracts).
• Register with municipalities to ensure compliance with the relevant municipal authorities.
• Ensure deadlines and delivery quality, aligning with established SLAs.
• Assist in the review and approval of complex cases.
• Communicate with government agencies to resolve matters and progress processes.
• Stay up to date on rules and procedures of government bodies (Commercial Registries, Federal Revenue Service, Municipalities).
• Monitor performance indicators and drive improvements in operational workflows.
• Identify opportunities to optimize and automate area processes.
• Ensure a smooth and efficient user journey by providing technical support and guidance on processes.
• Maintain close communication with clients to ensure completion of procedures (protocols) and an excellent experience.

Legalization Analyst – Mid-level

Product Manager

• Deeply understand the company’s objectives and contribute to formulating product strategies for both new and existing products that align with those objectives;
• Understand user experience challenges in detail and work to find solutions;
• Know the profiles and competencies of direct reports thoroughly and support their personal and professional growth;
• Plan, define and take actions based on product metrics and success indicators for products and features;
• Facilitate relationship management and negotiations with business areas, ensuring alignment with the context of the team members;
• Provide product transparency and metrics, promoting continuous improvement grounded in data and statistical analysis;
• Spread product culture using methods, frameworks and methodologies for defining and building products that deliver value;
• Promote product culture within the company and the team by incorporating best practices, talks, frameworks and methodologies that guide the creation of valuable products;
• Closely monitor articles, competitors and benchmarks to enrich discussions and bring new opportunities to drive growth and/or improve customer experience;
• Propose and facilitate stakeholder discussions to advance the definition of strategies or important business decisions;
• Interact directly with the Executive Board during follow-up meetings and outside of them to collaborate on initiatives and keep everyone updated.

Group Product Manager – GPM

Copywriter

• Research, structure, write and edit creative, goal-oriented copy that helps generate demand (leads) and convert sales, aligned with Growth strategies;
• Create written content for blog posts, digital ads, seasonal campaigns, email campaigns, landing pages and website pages;
• Develop email marketing sequences (nurture, retention and upsell) that educate, build trust and smoothly guide leads through the sales funnel;
• Reinforce the pillars of the Hero tone of voice and personality across all copy, using consistent key messages aligned with our Brand Guide;
• Produce copy focused on A/B testing for blog posts, landing pages and emails, monitoring results to implement continuous improvements and achieve our performance KPIs.

Copywriter, Mid-level

Content Manager

• 360° content management: orchestrate Instagram, TikTok and LinkedIn — briefing, production, content calendar, approvals and publishing
• Ensure the monthly content schedule (posts per channel)
• Analyze metrics weekly (engagement, reach, conversion)
• Creator management: coordinate identification, negotiation and oversight of creators aligned with the target audience
• Employee advocacy: turn employees into micro-influencers
• Coordinate brand executives' LinkedIn strategy
• Monitor ROI of creator campaigns
• Develop YouTube as an educational channel
• Define creative direction and coordinate production with videomakers
• Manage content budget, vendors and freelancers
• Direct report to the CMO with tactical and operational autonomy