Company Hero

Designer

• Criar e desenvolver landing pages e hotsites para campanhas de mídia paga, SEO e lançamentos de produto;
• Evoluir continuamente a homepage, o blog e as páginas estratégicas do site;
• Desenvolver páginas no Framer e no WordPress/Elementor, do layout à publicação;
• Criar elementos gráficos para o ecossistema web: banners, botões, ícones e peças de campanha com foco em conversão;
• Selecionar imagens alinhadas ao nosso branding;
• Garantir responsividade, acessibilidade e performance em todas as plataformas.
• Planejar, executar e analisar testes A/B e experimentos de CRO;
• Criar hipóteses de otimização a partir de dados quantitativos e qualitativos;
• Mapear jornadas de conversão e implementar melhorias de UX/UI baseadas em evidência;
• Implementar e validar eventos de mensuração no Google Tag Manager;
• Analisar comportamento dos usuários com Google Analytics 4, Microsoft Clarity ou Hotjar;
• Monitorar indicadores de conversão e trazer oportunidades de melhoria para o time;
• Trabalhar com os times de Growth, Conteúdo, Produto e Desenvolvimento;
• Priorizar com Growth os experimentos de maior impacto;
• Apoiar iniciativas de SEO on-page;
• Garantir consistência visual e de marca em todas as páginas.

Webdesigner – Pleno

Marketing Operations

• Audit and reorganize the existing HubSpot instance, deciding what to keep, what to modify, and what to remove
• Design the new instance model including properties, pipelines, and permissions
• Implement lead scoring and calibrate scoring thresholds
• Configure templates and follow-up workflows for the sales team
• Maintain database health, including deduplication and integrity of critical fields
• Lead vendor selection for HubSpot ↔ WhatsApp integrations
• Participate in replacing the current integration layer with a direct connection
• Evaluate and implement integration between the analytics tool and HubSpot
• Standardize UTM taxonomy and ensure LGPD compliance (Brazil's data protection law)
• Build dashboards and reports connecting relevant metrics

Senior CRM & Marketing Operations Specialist

Growth Marketing

• Plan, execute, and optimize demand generation campaigns to increase the volume of qualified opportunities for the Sales team.
• Continuously test new channels, formats, and acquisition initiatives, monitor results, and iterate quickly.
• Produce content, landing pages, emails, campaign materials, and other marketing assets using AI as a productivity tool.
• Build and optimize nurture sequences and lifecycle marketing initiatives in partnership with the CRM team.
• Support cross-sell and upsell campaigns to increase product and feature adoption among the customer base.
• Work together with Sales on audience segmentation, list building, and identifying prospecting opportunities.
• Monitor key funnel metrics daily, identify improvement opportunities, and propose new experiments.
• Analyze campaign performance, generate insights, and convert data into actions to improve operational efficiency.
• Serve as a bridge between the PJ Management squad and the global Marketing team, ensuring alignment of campaigns, events, initiatives, and priorities.
• Collaborate with Product, Sales, CS, and Marketing to ensure activities are connected to business needs and growth objectives.

Growth Marketing Analyst – Mid-level

Analyst

• Implement IFRS, review financial and tax closings, establish internal controls, support audits, and consolidate international operations;
• Strengthen Hero's governance to support growth, internationalization, and audits;
• Deliver more reliable closings, robust controls, reduced risks, and an operation prepared to grow in a scalable and auditable way;

Senior Accounting and Tax Analyst

Data Engineer

• Define the data engineering strategy, aligning business needs with the platform's data architecture.
• Design and validate the Medallion architecture, ensuring scalability, security, and robustness of the pipelines.
• Make strategic technical decisions regarding the use and integration of tools such as Cloud Run, GKE, BigQuery, dbt, Airbyte, Cloud Storage, and Pub/Sub.
• Design, develop, and optimize data pipelines using Cloud Run (Python), Airflow, and dbt.
• Provide technical mentorship to the team, conducting code reviews and promoting best practices.
• Act as an interface between technical and business stakeholders, translating requirements into efficient technical solutions.
• Ensure data quality and governance by implementing monitoring and proactive alerts.

Webdesigner – Pleno

Senior CRM & Marketing Operations Specialist

Growth Marketing Analyst – Mid-level

Senior Accounting and Tax Analyst

Senior Data Engineer