Growth Marketing Analyst – Mid-level

Company Hero

Growth Marketing Analyst focused on planning and executing demand generation campaigns for SaaS at Company Hero. Collaborating with sales, product, and marketing teams for effective results.

Posted 6/26/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

demand generationmultichannel campaignsgrowth marketingaudience segmentationcontent productionmonitoring funnel metricsanalyzing campaign performanceoptimizing resultsCRMmarketing automation

Soft Skills

analytical skillscollaborationcommunicationproblem-solvingadaptabilitycreativitystrategic thinkinginitiativeteamworkproject management

Tools & Technologies

AI productivity toolsLLMs (ChatGPT, Claude, Gemini)CRM systemsmarketing automation platformsanalytics toolsemail marketing softwarelanding page builderscontent management systemspaid media platformsdata visualization tools

Industry Keywords

B2B MarketingSaaSstartupsscale-upscustomer basecross-sellupselllifecycle marketingacquisition strategiesKPI tracking

About the role

Key responsibilities & impact

Plan, execute, and optimize demand generation campaigns to increase the volume of qualified opportunities for the Sales team.
Continuously test new channels, formats, and acquisition initiatives, monitor results, and iterate quickly.
Produce content, landing pages, emails, campaign materials, and other marketing assets using AI as a productivity tool.
Build and optimize nurture sequences and lifecycle marketing initiatives in partnership with the CRM team.
Support cross-sell and upsell campaigns to increase product and feature adoption among the customer base.
Work together with Sales on audience segmentation, list building, and identifying prospecting opportunities.
Monitor key funnel metrics daily, identify improvement opportunities, and propose new experiments.
Analyze campaign performance, generate insights, and convert data into actions to improve operational efficiency.
Serve as a bridge between the PJ Management squad and the global Marketing team, ensuring alignment of campaigns, events, initiatives, and priorities.
Collaborate with Product, Sales, CS, and Marketing to ensure activities are connected to business needs and growth objectives.

Requirements

What you’ll need

3–5 years of experience in B2B Marketing, preferably in SaaS companies.
Experience working in startups or scale-ups with a dynamic, fast-paced environment.
Proven experience independently executing demand generation campaigns.
Track record of monitoring funnel metrics and using data to inform decisions.
Solid knowledge of the B2B acquisition and sales funnel.
Experience with demand generation, multichannel campaigns, and growth marketing.
Strong analytical skills to track KPIs, identify opportunities, and optimize results.
Experience with CRM, marketing automation, and audience segmentation.
Excellent written communication and content production using AI.
High proficiency with LLMs (ChatGPT, Claude, Gemini, and similar models).
Basic knowledge of paid media to support acquisition strategies.

Benefits

Comp & perks

Company-provided equipment
Paid time off
Health insurance
Dental coverage
Accounting support
Life insurance
Private pension plan
Day off during your birthday month
WellHub
Baby Hero Pause: days to spend with your baby after birth
Wedding leave
Childcare reimbursement
Hero Virtual Office
OnHappy benefit: discounts on travel and accommodation
Discount on EBAC courses
Antecipa Hero
Great work environment with leisure area, game room, and a relaxed atmosphere!