Senior CRM & Marketing Operations Specialist

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Pessoa Especialista em CRM & Marketing Operations responsável por auditar e reorganizar o sistema HubSpot. Atuando com equipe para garantir a saúde da base e integração com outras ferramentas.

Posted 6/26/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Audit and reorganize the existing HubSpot instance, deciding what to keep, what to modify, and what to remove
Design the new instance model including properties, pipelines, and permissions
Implement lead scoring and calibrate scoring thresholds
Configure templates and follow-up workflows for the sales team
Maintain database health, including deduplication and integrity of critical fields
Lead vendor selection for HubSpot ↔ WhatsApp integrations
Participate in replacing the current integration layer with a direct connection
Evaluate and implement integration between the analytics tool and HubSpot
Standardize UTM taxonomy and ensure LGPD compliance (Brazil's data protection law)
Build dashboards and reports connecting relevant metrics

Requirements

What you’ll need

4+ years as a HubSpot super admin, with experience managing scaled, legacy instances
Experience at a fintech, B2B SaaS, or multi-product company with distinct funnels per segment (strong plus)
Track record of troubleshooting integrations that fail — and understanding why
Deep HubSpot expertise: pipelines, custom properties, workflows, permissions, Operations Hub, and reporting
Integrations: REST APIs or iPaaS (n8n, Pabbly, Make, Zapier, or equivalent) — not just configuration but diagnostic skills
Analytical mindset: reads data, identifies inconsistencies, forms hypotheses, and communicates conclusions independently
Attention to detail: understands that a wrong enrollment criterion in a workflow can contaminate tens of thousands of contacts — and acts accordingly
Tracking and analytics: GA4, UTMs, and conversion attribution — ensuring incoming data is reliable, not just configured

Benefits

Comp & perks

Company equipment provided (shipped to you)
Paid time off
Health insurance
Dental insurance
Accounting assistance
Life insurance
Private pension (retirement) plan
Day off in your birthday month
WellHub
Baby Hero time-off: days to be with your baby after birth
Time off for marriage
Childcare reimbursement
Virtual Office Hero
OnHappy benefit: discounts on travel and accommodation
Discount on EBAC courses
Antecipa Hero
Great work environment with leisure areas, a game room, and a relaxed atmosphere!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HubSpotlead scoringdatabase managementintegrationsREST APIsiPaaSGA4UTM taxonomyreportingtroubleshooting

Soft Skills

analytical mindsetattention to detailcommunicationindependent problem-solving