Marketing

• Measurable business outcomes: You are responsible for all of the strategy, testing, and messaging to get a customer from one lifecycle stage to the next. For example, you could be personally responsible for getting X% of service business owners to invite 1 team member within 14 days of signup.
• The brand voice across touches: You are responsible for delivering a consistent, high-performing, delightful system of in-app messages, emails, push notifications, etc. The voice behind those messages is yours to design and own.
• A ferocious tester: You will come up with a test, design it, run it, analyze initial results, and plan V2 all within a matter of days. When you come to a group, you do not say I have an idea. You instead say I tested an idea. Here is how it went.
• Data-obsessed: You cut the data again and again, looking to find the perfect segment in the perfect moment to test with the perfect messaging. You do not test generic things like let’s send an upsell email when their hardware is delivered. Instead you say things like, autobody shop owners get stressed at 5pm because they are having to check out clients and close the shop, so they are missing calls. Therefore at 6pm we should send them a push asking if their team member could have made their close easier by being added to the app.
• (The person in this role is expected to learn SQL via a bootcamp we offer. We require that of everyone in marketing, design, and management at Community Phone. If that does not excite you, this is likely not a fit.)
• A confident writer: You will be the voice of our brand to the customer during the lifecycle. You have confident opinions about what voice will resonate with our customer segments. Your writing feels tailored, not generic.
• Scrappy: You will be the first into this function. We do not have fancy lifecycle tools. We will not block testing so that we can go through a long implementation period with some new tool. Instead, we have remarkable engineers who can build whatever you imagine. You are excited about that scrappiness, rather than feel like your hands are tied.

Lifecycle Marketing Manager

Salary

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Tech Stack

About the role

Requirements