Collective Measures | Media & Analytics

Social Media Manager

• Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to: Google, Bing, YouTube, Facebook/Instagram, Pinterest, LinkedIn, and Twitter
• Lead day-to-day management and optimization of campaigns to meet and exceed goals
• Campaign planning, forecasting, and budgeting
• Recommending testing strategies and optimizations to drive performance
• Campaign bid management strategy and oversight
• Campaign data analysis, reporting, and insights
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts
• Keyword research, ad copy creation, and audience development
• Industry research on search and social trends with occasionally being tasked to write a POV, blog post, or case study

Performance Media Planner – Paid Search, Paid Social

• Day-to-day oversight and execution of paid social campaigns and paid search campaigns
• Conversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testing
• Lead day-to-day management and optimization of client Paid Social and paid search initiatives
• Campaign planning, strategy, and plan documentation
• Campaign tactics and segmentation build-out and optimization
• Bidding optimizations
• Test planning, recommendations, and management
• Custom analysis, reporting, and insights
• Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts
• Work with project managers and team leads to create and ensure timely delivery of project requirements
• Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
• Help elevate paid social practices for the agency by working in collaboration with performance media team leads

Associate Performance Media Manager – Paid Search, Paid Social

General

• Research for and assist in creating and optimizing paid search and paid social campaigns
• Work alone or with teams to develop, implement, report on, and analyze PPC campaigns top to bottom across multiple websites and channels
• Summarize and communicate the status of all campaigns with appropriate internal contacts.
• Work with project manager to create and ensure timely delivery of project schedules
• Report developing search trends, tactics, and opportunities to internal team and clients, with occasional assistance in POV (Point of View) documents
• Work independently as well as with a team in a fast paced and goal-oriented environment

Performance Media Intern

Project Manager

• Assist in maintaining projects and employees within the time tracking system and staff resource allocation system
• Assist team members in creating and managing client projects
• Participate in internal client team meetings, as needed
• Assist in maintaining processes to optimize workflow and ensure timely delivery of projects to clients
• Assist with internal department projects as needed.

Performance Media Planner – Paid Search, Paid Social

Associate Performance Media Manager – Paid Search, Paid Social

Performance Media Intern

Project Management Intern