Collective Measures | Media & Analytics

Marketing

• Partner with leadership to develop and manage new business proposals with the goal of obtaining and building meaningful client partnerships
• Clearly articulate the agency’s differentiators and capabilities in written form across assigned deliverables
• Support the development of lead generation and nurture strategies and tactics with relevant prospects
• Assist in management of the agency’s brand, including policies and training to protect brand assets, tone and voice, and creation of visual assets
• Manage the execution of marketing events and projects, adhering to budget, timeline, and coordination of internal team members
• Manage the agency’s website and social media presence, collaborating with cross-functional teams and leaders as needed
• Maintain pulse on external landscape with emphasis on agency consultancies, core competitors, and macro trends related to marketing efforts

Client Development – Marketing Manager

Performance Marketing

• Day-to-day oversight and execution of paid social campaigns and paid search campaign
• Lead day-to-day management and optimization of client Paid Social and paid search initiatives
• Campaign planning, strategy and plan documentation
• Campaign tactics and segmentation build-out and optimization
• Bidding optimizations
• Test planning, recommendations, and management
• Custom analysis, reporting, and insights
• Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
• Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts
• Work with project managers and team leads to create and ensure timely delivery of project requirements
• Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
• Help elevate paid social practices for the agency by working in collaboration with performance media team leads

Associate Performance Media Planner – Paid Search, Paid Social

• Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to: Google, Bing, YouTube, Facebook/Instagram, Pinterest, LinkedIn, and Twitter
• Lead day-to-day management and optimization of campaigns to meet and exceed goals
• Campaign planning, forecasting, and budgeting
• Recommending testing strategies and optimizations to drive performance
• Campaign bid management strategy and oversight
• Campaign data analysis, reporting, and insights
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts
• Keyword research, ad copy creation, and audience development
• Industry research on search and social trends with occasionally being tasked to write a POV, blog post, or case study

Performance Media Planner – Paid Search, Paid Social

Director

• Enhance agency video planning practice in regard to local and national television while integrating with digital video and broader full funnel tactics to deliver comprehensive integrated plans
• Develop buying best practices across local and national linear television
• Ensure strategic vision and work is understood and visible to the industry, the clients and the broader agency.
• Promote Collective Measures’ brand via blog posts, case studies, and speaking engagements.
• Connect media efforts to performance metrics in conjunction with media and advanced analytics leaders
• Advise on tool needs, manage budget and assess usage.
• Engage key clients as a media leader and linear expert
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies.
• Support broader media team at key client planning and buying moments, integrated planning meetings, upfronts, buy summaries, and QBRs.
• Continuous focus on revenue retention, increasing product adoption and media spend.
• Support internal Collective Measures marketing efforts as a key contributor.
• Participate in new business processes + pitches; inspire new business efforts.
• Collaborate with strategy, brand and performance media leaders to drive best in class video and media strategy.
• Foster a culture based on teamwork, collaboration, and intellectual curiosity.
• Motivate, lead, and manage internal team members, working collaboratively to deliver work that meet our clients’ business objectives.
• Maintain a focus on employee development, mentorship and coaching, incorporating regular feedback for all team members; foster close collaboration with individual team leaders.

Director of Integrated Video

• Day-to-day oversight and execution of paid social campaigns and paid search campaigns
• Conversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testing
• Lead day-to-day management and optimization of client Paid Social and paid search initiatives
• Campaign planning, strategy, and plan documentation
• Campaign tactics and segmentation build-out and optimization
• Bidding optimizations
• Test planning, recommendations, and management
• Custom analysis, reporting, and insights
• Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts
• Work with project managers and team leads to create and ensure timely delivery of project requirements
• Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
• Help elevate paid social practices for the agency by working in collaboration with performance media team leads

Client Development – Marketing Manager

Associate Performance Media Planner – Paid Search, Paid Social

Performance Media Planner – Paid Search, Paid Social

Director of Integrated Video

Associate Performance Media Manager – Paid Search, Paid Social