Colibri Group

Marketing

• Own and evolve the marketing strategy for the Nurse Practitioner segment, connecting customer needs and business goals across awareness, acquisition, engagement, and retention
• Build a deep understanding of the Nurse Practitioner audience by combining customer research, market and competitive trends, campaign performance, and direct feedback
• Translate insights into clear positioning, messaging, offers, campaigns, and lifecycle programs that feel relevant to Nurse Practitioners and support measurable growth
• Lead integrated, full-funnel plans with channel owners and agency partners across paid search, paid social, CRM and email, SEO, organic social, direct mail, and emerging channels
• Use acquisition, conversion, engagement, retention, revenue, and return on marketing investment data to prioritize opportunities, guide testing, and improve performance
• Lead and develop a team of marketing managers and coordinators while creating alignment across Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership

Segment Marketing Lead

Instructor

• Instruct assigned courses according to the course plan
• Actively engage with students, both in the classroom and online
• Utilize strong understanding with webinar/livestreaming technology and online instruction
• Recommend strategies for success and assist students in meeting course objectives
• Participate in faculty curriculum and ad-hoc meetings

Part Time Real Estate Instructor

Vice President

• Own overall program success and ensure the operating model improves
• Maintain a clear view of program health and surface risks
• Report to executive leadership with credibility
• Identify and remove roadblocks to business transformation
• Build and lead a small, high-impact team
• Own change adoption outcomes and define successful adoption criteria
• Drive operating model work to convert system capability into business change
• Own readiness for Salesforce ecosystem migration on the business side
• Build repeatable readiness playbooks

VP, Business Transformation

• Instruct assigned courses according to the provided course plan.
• Actively engage with students online.
• Utilize strong understanding with webinar/livestreaming technology and online instruction.
• Recommend strategies for success and assist students in meeting course objectives.
• Participate in faculty curriculum and ad-hoc meetings and trainings as required.

Instructor – Colibri Real Estate, Georgia

• Develop new content and maintain existing content for Becker’s tax products and courses
• Follow developments in the tax profession and plan the timely development of content based on current events and new pronouncements
• Write and/or review questions (e.g. multiple choice, simulation, essay)
• Track development of course content and report regularly to management on development status
• Provide guidance to production team on content design and on the tables, graphics and images used in content
• Collaborate and respond to inquiries from cross functional teams
• Review course content developed by subject matter experts (SMEs)
• Coordinate the projects and timelines of course content developed by SMEs
• Train SMEs on the use of course templates and learning platforms
• Leverage instructional design principles in the development of content and courses
• Assist with instructional design of new and existing content according to Becker’s proprietary design templates
• Maintain library of current pronouncements, changes to tax law, exposure drafts of potential future pronouncements and inform SMEs of changes in authoritative literature to ensure that course content is current.
• Review and critique the Becker learning platform and other learning tools.
• Exhibit strong communication (both written and oral) and coordination skills as this role will require interface with SMEs at various levels as well as corporation with cross-functional teams

Senior Specialist, Tax Curriculum

General

• Design, develop, revise, and align curriculum and instructional materials
• Execute high-quality curriculum builds and updates based on data-driven decision-making
• Ensure all course content is instructionally sound, standards-aligned, and compliant with expectations
• Support faculty-related processes, including hiring and professional learning
• Collaborate with faculty, subject matter experts (SMEs), and academic leadership

Curriculum Specialist

Performance Marketing

• Develop and execute paid acquisition strategies that drive revenue growth, customer acquisition, and long-term business objectives across four VPS brands.
• Lead the turnaround and continuous optimization of paid media programs, improving efficiency, scalability, and commercial performance.
• Make strategic investment decisions across brands, campaigns, audiences, and channels to maximize incremental revenue and return on marketing investment.
• Own Google Ads strategy and performance, leading campaign architecture, optimization, and continuous improvement across Search, Performance Max, Demand Gen, Shopping, and other campaign types.
• Diagnose performance issues using platform data, customer behavior, competitive insights, and attribution, translating analysis into measurable business results.
• Develop search strategies that balance brand protection, customer acquisition, campaign efficiency, and profitability while maximizing qualified traffic and revenue.
• Develop integrated, full-funnel acquisition strategies across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels, balancing top-, mid-, and bottom-funnel investments while applying appropriate attribution models.
• Optimize performance across paid search, paid social, SEO, CRO, Lifecycle Marketing, and direct traffic, identifying opportunities to improve overall marketing efficiency through coordinated channel strategies.
• Continuously evaluate channel, audience, and campaign performance, shifting investment toward the highest-impact opportunities based on business objectives and customer behavior.
• Conduct ongoing account health audits to identify optimization opportunities, diagnose performance issues, and improve campaign efficiency.
• Lead a disciplined testing and optimization program across campaign structure, bidding, audiences, creative, messaging, and landing pages using measurable success criteria.
• Ensure operational excellence through accurate campaign execution, QA, tracking integrity, reporting, and continuous performance improvement.
• Manage approximately $3.4 million in annual paid media investment across multiple brands, balancing revenue growth, profitability, and long-term marketing efficiency.
• Make data-driven investment decisions using incremental revenue, CAC, ROAS, LTV, pacing, and overall business performance to optimize marketing efficiency.
• Proactively identify risks and growth opportunities, adjusting investment strategies as business priorities evolve.
• Develop executive reporting and recommendations that translate paid media performance into clear business insights, root causes, and prioritized actions.
• Partner cross-functionally with Product Marketing, SEO, CRO, Lifecycle Marketing, Analytics, Finance, and platform partners to improve acquisition performance and identify new growth opportunities.
• Leverage AI-enabled tools to accelerate analysis, reporting, forecasting, testing, and workflow efficiency while applying sound marketing judgment.
• Stay current on evolving advertising platforms, automation capabilities, and emerging AI-driven optimization opportunities.

Paid Media Manager

Realty Instructor

• Teach assigned course according to the curriculum plan.
• Actively engage with students online.
• Implement teaching strategies that will assist the student in meeting established course objectives.
• Mentor students and mitigate potential performance issues.
• Assist with updating course content when needed/required
• Ability to instruct classes in Florida Air A, Air B, and Mechanical Contractor Trade Exam Prep and Business & Finance, as needed
• Demonstrate comprehensive knowledge of both the Business & Finance and Trade components of the Florida Air A, Air B, and Mechanical Contractor’s Licensing Board (CILB) examination
• Provide detailed instruction on key exam topics including:
• -Florida Air A, Air B, and Mechanical Code requirements
• -Construction safety regulations and OSHA requirements
• -Air A, Air B, and Mechanical math calculations
• -Contract requirements and business law
• -Other Mechanical trade-specific knowledge
• Create and review practice questions that align with current exam content
• Stay current with CILB exam updates and requirements
• Provide practical insights and exam-taking strategies based on personal experience
• Develop and maintain study materials that address common exam challenges
• Guide students through practice exercises and mock exams
• Maintain knowledge of current construction practices, codes, and regulations

Air Conditioning Instructor

• Teach students, not material - Not reading material to students, but explaining to them.
• Demonstrate the ability to operate and present the course via power point slide presentations, use any other equipment as required, including but not limited to Microphone, Electronic whiteboard, Zoom platform
• Exhibit ethical behavior in the classroom at all times
• Adhere to all dress codes and be neatly groomed
• Start and end class at the prescribed times
• Cooperate with all staff requests concerning classroom documentation
• Conduct the classroom in compliance with Colibri/Gold Coast and State of Florida guidelines
• Promote other Gold Coast programs and products to Gold Coast students
• Exhibit strict adherence to Colibri/Gold Coast policies and guidelines

Part-Time Real Estate Instructor – Gold Coast Schools

• Instruct assigned courses according to the course plan
• Actively engage with students, both in the classroom and online
• Utilize strong understanding with webinar/livestreaming technology and online instruction
• Recommend strategies for success and assist students in meeting course objectives

Part-Time Real Estate Instructor

• Provide all documentation and perform all duties required to become a recognized instructor or Instructor of Record.
• Provide support in response to student email, voicemail, and discussion board inquiries.
• Provide replies to students within one (1) business day, preferably 24 hours, by email or personal phone. Instructor is not required, nor should the instructor meet personally with students.
• Review course content and assist in updates to courses as applicable state law and rule changes occur.
• Complete training and remain current on all school technology systems necessary for student support.
• Familiarize themselves with the course content and layout.
• Complete the 16-hour CDEI (Certified Distance Education Instructor) designation through IDECC (International Distance Education Certification Center – www.IDECC.org) within 4 months of acceptance of this contract, and Instructor will keep the designation current by taking the CDEI renewal course every three years. Costs for acquisition and renewal are reimbursed by the school.
• Instructors of Record may also have additional tasks, depending on state requirements. This list is provided as an example, not a determinate list of tasks.
• File proper paperwork with the state commission for school approvals and renewals.
• File proper paperwork with the state commission for course approvals and renewals.
• Allow name and signature to be used on course completion certificates.
• Provide formal reviews of course materials.
• Be attentive to and report any real estate commission and regulatory changes that may affect course content or delivery.
• Will be required to make a 15-60 minute presentation before the Education Advisory Committee for each of the three pre-license courses. Must be prepared to answer questions about the subject matter.