Colibri Group

Project Manager

• Develop and manage end-to-end project plans for new product launches and significant product updates, defining key activities, milestones, timelines, and resource requirements
• Conduct project meetings, capture and distribute meeting notes and action items, and track completion of deliverables to ensure quality and integrity across all workstreams
• Coordinate closely with cross-functional teams — including Product, Marketing, Sales, Customer Support, Finance and Technology — to ensure smooth implementation and successful commercial launch
• Manage cross-team dependencies, anticipate bottlenecks, and escalate blockers before they compound into schedule risk
• Own release coordination: define readiness criteria, run go/no-go checkpoints, and document post-launch issues and learnings
• Lead significant process improvement initiatives from scoping through implementation, ensuring business objectives are clearly defined and measurable
• Identify process gaps, propose lightweight and scalable solutions, and drive adoption across relevant teams
• Provide input on how to use resources more effectively; coordinate and negotiate staffing or capacity changes with functional managers as needed
• Coach project team members to support achievement of project objectives; provide timely feedback and ensure accountability for deliverables
• Maintain project information repositories to ensure quality and integrity of all project documentation and data
• Own project tracking for software development workstreams supporting Becker's ecommerce systems (Drupal and Salesforce): maintain Jira hygiene, surface blockers, and manage dependencies end-to-end
• Translate technical scope and engineering status into clear stakeholder updates — no jargon, no vague status
• Drive prioritization conversations with product and engineering leads using data and business impact, not gut feel
• Understand the software development lifecycle well enough to identify risks early, ask the right questions, and unblock engineering teams
• Use AI tools (Claude, ChatGPT, or equivalent) to draft status summaries, risk logs, and meeting follow-ups — operating more efficiently and reducing manual overhead
• Communicate project status, risks, and decisions to project stakeholders at all levels of the organization with executive presence and confidence
• Identify and address project obstacles, demonstrating impartiality and sound judgment when navigating competing priorities
• Make effective, business-focused decisions when presented with multiple options for how to progress a project
• Strong executive presence, leadership and interpersonal communication skills and ability to interact with all levels within the organization
• Utilize established project management methodologies (PMBOK or equivalent) to ensure consistency and rigor and the ability to remain flexible and adaptable to evolving project needs, changing conditions, and team dynamics across all projects
• Completes other duties as assigned

Sales

• Respond promptly to incoming sales inquiries via phone and email.
• Qualify prospects by understanding their licensing needs and career goals.
• Provide detailed information about construction education programs and requirements.
• Guide customers through the course selection and enrollment process.
• Process orders and maintain accurate records in the CRM system.
• Conduct proactive outreach to potential customers and leads.
• Follow up with prospects at key decision points in their buying journey.
• Develop and maintain a pipeline of qualified opportunities.
• Execute targeted outreach campaigns to specific customer segments.
• Reconnect with past customers for continuing education opportunities.
• Maintain expert knowledge of construction education products and licensing requirements.
• Stay current on state-specific contractor licensing regulations.
• Provide consultative guidance on education pathways and career development.
• Recommend appropriate course packages based on customer needs.
• Answer detailed questions about course content, format, and completion requirements.
• Build and maintain strong relationships with prospective and current students.
• Document all customer interactions and maintain accurate records in CRM.
• Identify and communicate customer feedback to improve products and processes.
• Resolve customer concerns and escalate issues appropriately.
• Track and report on sales activities and results.
• Participate in regular sales meetings and training sessions.
• Collaborate with team members to share best practices and achieve team goals.
• Maintain accurate student records and enrollment documentation.
• Process payments and handle basic billing inquiries.
• Coordinate with other departments to ensure smooth customer experience.
• Complete required sales reports and documentation.
• Assist with special projects and initiatives as needed.

Sales Associate

Director

• Maintain direct accountability for Appraisal CE Membership and select professions. Drive revenue, retention, and market share growth while guiding your team’s performance across the broader portfolio. The goal is double-digit, product-led revenue growth.
• Manage and coach a team of three by setting clear goals, provide regular feedback, and build team capability.
• Model the behaviors and standards you expect, while creating an environment where people grow and do their best work.
• Operate deep in the data and the market: Live in dashboards. Track revenue, enrollments, renewals, utilization, and margins. Study customer behavior, regulatory changes, and competitive moves. Know what’s working and where friction lives.
• Be a decisive, hands-on product leader: Translate strategy into clear product direction. Make prioritization calls. Drive alignment across product, curriculum, compliance, marketing, sales, and technology. Move the portfolio forward with urgency and clarity.
• Don't wait for perfect information or a fully funded roadmap. Find creative, resourceful paths from customer pain point to breakthrough product solution.
• Run lean experiments, validate fast, and scale what works. Speed and ingenuity are competitive advantages, use them.
• Work closely with product technology partners to define and deliver new digital features that improve learning experiences and drive measurable learning outcomes. Translate learner and market needs into a clear digital product roadmap, and hold partners accountable for quality, speed, and impact.
• Partner closely with curriculum and compliance teams to ensure offerings meet professional standards, licensure requirements, and accreditation guidelines, without losing speed or relevance.
• Identify opportunities for new products, bundles, pricing models, subscriptions, and lifecycle extensions.
• Work with Marketing and Sales to position offerings clearly and competitively.
• Go deep on customer pain points, not just what they say, but what they struggle with and what would genuinely change their professional lives.
• Engage directly with professionals, firms, associations, and enterprise accounts. Let customer insight drive every significant product decision.
• From concept to launch to optimization to retirement, own the product lifecycle with your team. Build business cases, guide development prioritization, support launches, and make tough calls when products underperform.
• Identify and prioritize AI-powered applications that create meaningful value for learners and the business. Approach AI not as a feature, but as a strategic capability that differentiates our products in the market.
• Identify opportunities to deepen our relationship with professionals by building solutions that support their day-to-day workflows, career development, and long-term success.
• Drive customer lifetime value by making McKissock an indispensable partner throughout a professional’s career, not just at renewal time.
• Refuse to accept broken processes, unnecessary workarounds, or systems held together with duct tape. Continuously look for end-to-end inefficiencies across the product and business—and fix them. Build scalable, clean operating models that make the team faster and the product better.

Director, Product

Business Analyst

• Support the Consumer Insights team in managing and evolving Voice of the Customer programs across brands, including surveys tied to key customer interactions
• Help build, maintain, and troubleshoot survey workflows, automations, and integrations within Qualtrics and connected platforms
• Design, launch, and manage ad hoc surveys and research projects in partnership with stakeholders across marketing, product, and other business teams
• Analyze quantitative and qualitative research findings to identify trends, opportunities, and actionable customer insights
• Create clear, well-organized reports and presentations that translate data into meaningful recommendations for business partners
• Present insights to cross-functional teams and serve as a trusted partner in helping stakeholders interpret research results
• Partner with internal teams across multiple ecosystems to support their ongoing research needs and prioritize high-impact work
• Collaborate closely with the Consumer Insights team to expand in-house capabilities and reduce reliance on external support where appropriate
• Maintain accuracy and consistency in research execution, data handling, and reporting deliverables.
• Contribute to team projects that support broader business initiatives and strategic decision-making
• Complete other duties and special projects as assigned

Consumer Insights Analyst

SEO Marketing

• Own overall SEO strategy for the Real Estate ecosystem, driving performance across organic traffic, keyword rankings, and LLM visibility
• Lead SEO alignment across Brand Marketing, Product Marketing, and Engineering teams
• Deliver technical analyses, metadata recommendations, actionable briefs, and structured optimization plans
• Stay ahead of algorithm changes and leverage AI-driven insights to optimize for next-generation search experiences
• Monitor and report on ecosystem SEO health, sharing competitive insights and best practice updates on an ongoing basis

SEO Strategist

Events

• Plan, coordinate and execute all aspects of event logistics for national conferences and trade shows, including registration, shipping, ordering materials, booth setup and on-site execution.
• Develop and maintain detailed event timelines, checklists, run-of-show documents and contingency plans.
• Coordinate with internal teams (Product Marketing, Sales, Creative, Content, E-mail) to ensure events align to business objectives and messaging; establish measurable goals for each event
• Conduct run-of-show meetings with relevant internal partners to ensure all are aware of their roles and responsibilities.
• Support pre event and post event communications, including email and sales enablement assets.
• Manage all event budgets, invoices, and expenses for individual events and overall including monthly forecasting.
• Build relationships with strategic partners and coordinate with venues, show organizers, and third-party vendors.
• Identify opportunities to improve efficiency and reduce costs while maintaining event quality.
• Improve event processes, templates, and best practices to increase efficiency and consistency.
• Own event lead capture processes, tools, and workflows.
• Upload event leads into Salesforce promptly and accurately, including source, campaign, and event details.
• Partner with Sales and Marketing on post-event lead handoff, follow up SLAs, and issue resolution.
• Report monthly on event performance, covering engagement, lead metrics, pipeline impact, and ROI.
• Produce post-event recap reports with insights, results, and recommendations for future improvement.
• Achieve goals established for each event
• Event leads captured accurately and on time
• Salesforce data completeness
• Overall event ROI
• On time, on-budget, error free event execution

Senior Events Marketing Specialist

Product Marketing

• Own product-level revenue performance across the eCommerce funnel.
• Lead end-to-end GTM strategy for new products and market expansions.
• Define and evolve product positioning and packaging strategies.
• Own the on-site product experience including merchandising and purchase flows.
• Leverage data and customer feedback to identify growth opportunities.
• Serve as the connective tissue across Product, Engineering, and Sales.
• Partner with Sales and Marketing to ensure high-impact messaging.
• Establish clear KPIs and reporting frameworks across traffic and conversion.

Senior Product Marketing Manager

Account Manager

• Proactively devise and execute plans for the sourcing, recruitment, and conversion of clinical experts into long-term Content Partners.
• Network through industry contacts, association memberships, trade groups, and internal referrals to build an active pool of qualified candidates in advance of need.
• Research and recommend new sources for active and passive candidate recruiting to ensure a diverse and high-caliber instructor pipeline.
• Act as a brand ambassador to establish Colibri as the "Partner of Choice" within the healthcare professional community.
• Own the execution of the webinar schedule, utilizing established rubrics to determine optimal dates, times, and instructor selections for live broadcasts.
• Select and confirm presenters for in-person and streaming live events based on provided schedules and curriculum requirements.
• Manage the "supply-to-demand" alignment, ensuring that every scheduled event has a confirmed, high-quality instructor assigned well in advance of the air date.
• Flag scheduling bottlenecks or instructor shortages to leadership with recommended mitigation plans.
• Serve as the primary liaison and consultant for instructor clinicians, ensuring a high-touch, professional experience from onboarding through active partnership.
• Conduct regular follow-up with instructors to gauge morale, gather feedback, and ensure long-term retention and engagement.
• Provide light-touch training and enablement to internal teams (e.g., Customer Service) to ensure they understand the value and subject matter of our instructor-led products.
• Maintain accurate and up-to-date instructor profiles, performance notes, and relationship history in internal databases.
• Coordinate the collection and verification of all required partner documentation, including signed contracts, CVs/Resumes, references, and support documents.
• Ensure 100% compliance with regulatory and internal standards prior to any instructor-led event.
• Support the administrative duties and recordkeeping associated with the instructor lifecycle to ensure data integrity across all platforms.

Instructor, Content Partnerships Specialist

Account Executive

• Responsible for new client acquisition and long-term account management for LAH Insurance Licensing, Property & Casualty Insurance Licensing, and Insurance CE Sales; own a defined book of business and deliver against annual new revenue objectives
• Drive new business development through strategic prospecting, cold-calling, research, and networking to break into new accounts and expand market reach
• Conduct daily sales activities including scheduling appointments, presenting solutions (virtual and in-person), providing product demonstrations, and supplying product quotes
• Build and maintain client relationships through timely follow-up (including 24-hour response on inbound and marketing-sourced leads) and continuous communication on product changes and enhancements
• Collaborate with sales leadership, client services, and operational partners to support account planning, client retention, business growth strategies, and maintain accurate customer records
• Actively attend industry events, trade shows, and relevant conferences as applicable; travel as business needs require to support client-facing opportunities

Account Executive, Insurance

Content Marketing Manager

• Set up new content items in all applicable platforms with an error rate of <3%.
• Audit all new product releases to ensure all key data points are accurate prior to release to websites.
• Set up and maintain monthly webinars.
• Prepare and release content to Content Management team for online setup.
• Collaborate with the Regulatory team to resolve discrepancies and errors.
• Process invoices in IPayables for vendors/SMEs/speakers.
• Provide support in solving customer content cases and work with the Content team to implement corrections.
• Prepare and send contracts via Adobe Sign.
• Review content submission to ensure format standards are met.
• Assist with the Massage Therapists pilot panel to complete time studies to inform CE hour calculations for NCBTMB approval.
• Track and update all project information in Monday.com.
• Identify opportunities for process and workflow improvements and cost savings.
• Responsible for maintaining and ensuring our Content Library filing system is accurate and up to date with consistent naming conventions, files and file structure.
• Review, update, and create SOP for all Learning Operation processes.
• Perform quality checks for all new released products, including reviewing descriptions and testing functionality.
• Complete other duties and special projects as assigned.

Content Production Specialist

Performance Marketing

• Own the end-to-end strategy and daily execution of paid search, social, and display campaigns
• Drive WBR, MBR, and QBR performance reporting, bringing clear narrative and strategic context to leadership
• Manage a multi-million-dollar annual media budget within a seasonal education cohort model, with a focus on incremental growth
• Clear understanding and testing methodology that ties in creative, messaging, and an overall strategic framework.
• Develop and apply full-funnel contribution methodology in a subscription-based business model
• Lead agency and platform partner relationships, ensuring accountability and performance
• Identify and implement operational efficiencies that produce measurable business value
• Translate campaign data and customer insights into actionable recommendations for stakeholders
• Partner with leadership to align paid media strategy with broader Simple Nursing business objectives
• Support M&A onboarding by auditing, optimizing, or building new paid media strategies for acquired brands