Segment Marketing Lead

Colibri Group

Segment Marketing Lead at Colibri Healthcare responsible for Nurse Practitioner audience strategy and marketing performance. Leading marketing initiatives and team collaboration for consumer education products.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies tailored for the Nurse Practitioner segment, leveraging customer insights and performance metrics to drive measurable growth. Proven ability to lead cross-functional teams and manage integrated, multi-channel marketing programs effectively.

Highest-signal resume keywords

B2C Marketing ExperienceIntegrated Multi-Channel Growth ProgramsDigital Acquisition and Lifecycle MarketingTeam Management and DevelopmentCross-Functional Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCustomer ResearchCampaign Performance AnalysisFunnel Data AnalysisPerformance MetricsAcquisition and Retention StrategiesLifecycle ProgramsIntegrated Marketing PlansTesting and OptimizationMeasurable Results Accountability

Soft Skills

Strong CommunicationCross-Functional InfluenceTeam LeadershipPrioritizationAccountability

Tools & Technologies

Paid SearchPaid SocialCRMEmail MarketingSEOOrganic SocialDirect Mail

Industry Keywords

Healthcare MarketingNurse Practitioner SegmentCustomer EngagementMarket TrendsCompetitive Analysis

About the role

Key responsibilities & impact

Own and evolve the marketing strategy for the Nurse Practitioner segment, connecting customer needs and business goals across awareness, acquisition, engagement, and retention
Build a deep understanding of the Nurse Practitioner audience by combining customer research, market and competitive trends, campaign performance, and direct feedback
Translate insights into clear positioning, messaging, offers, campaigns, and lifecycle programs that feel relevant to Nurse Practitioners and support measurable growth
Lead integrated, full-funnel plans with channel owners and agency partners across paid search, paid social, CRM and email, SEO, organic social, direct mail, and emerging channels
Use acquisition, conversion, engagement, retention, revenue, and return on marketing investment data to prioritize opportunities, guide testing, and improve performance
Lead and develop a team of marketing managers and coordinators while creating alignment across Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership

Requirements

What you’ll need

7+ years of B2C marketing experience, including a strong track record leading integrated, multi-channel growth programs
Experience owning the strategy for a defined customer audience, segment, product line, or business area and being accountable for measurable results
Strong understanding of digital acquisition and lifecycle marketing, with the ability to guide specialists and agencies without needing to be the hands on operator in every platform
Comfort using customer research, funnel data, testing results, and financial or performance metrics to make decisions and prioritize investments
Experience managing and developing people, setting clear priorities, and creating accountability while supporting growth and learning
Strong communication and cross-functional influence, including the ability to translate strategy into practical action in a matrixed environment
A bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience. Experience in healthcare, education, professional certification, or another regulated industry is helpful but not required

Benefits

Comp & perks

Own a clearly defined customer audience and see the connection between your strategy and meaningful acquisition, engagement, and retention outcomes
Help shape a growing segment-led marketing model and build practices that can scale across Colibri Healthcare
Lead a team while partnering with experts across channels, product, analytics, creative, and operations rather than working in isolation
Support healthcare professionals at important moments in their careers through education designed to help them grow and succeed