Cogna Educação

Marketing Analyst – Paid Media

Cogna Educação

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

About the role

  • Monitor, analyze, and report key KPIs and metrics, producing performance reports;
  • Develop and analyze performance data and metrics;
  • Plan campaigns and allocate budget across monthly campaigns;
  • Create and optimize Search campaigns (Google Ads, Meta, Bing, SA360);
  • Propose and run A/B tests;
  • Serve as liaison with media outlets and key media partners to maximize campaign performance and budget utilization;

Requirements

  • Experience with Google Ads and Meta Ads;
  • Knowledge of TikTok Ads is a plus;
  • Knowledge of Google Analytics;
  • Proficiency in Excel;
  • Experience with performance-driven campaigns;
  • Strong organizational skills;
Benefits
  • Profit sharing: celebrating results is part of Cogna’s culture.
  • Meal or food allowance: provided via a flexible benefits card.
  • Health insurance: comprehensive medical plan with dependent coverage and copay.
  • Dental insurance: available to help keep your smile healthy.
  • Tuition assistance for undergraduate and graduate programs: access to our educational institutions for you and your dependents (spouse and children).
  • Birthday day off: choose a day to relax and celebrate.
  • SESC partnership: access to a range of opportunities to improve quality of life.
  • Univers pharmacy discounts: savings on a variety of medications.
  • Corporate university: multiple learning paths and free courses to support your development.
  • Book discounts: savings on top titles from our publishing houses.
  • Wellhub (Gympass): benefits to help you stay active.
  • Ninho Program: dedicated support for families expecting a new baby.
  • Valoriza – Internal Recruitment Program: advance your career through internal opportunities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google AdsMeta AdsBing AdsSA360TikTok AdsGoogle AnalyticsExcelA/B testingperformance metricscampaign optimization
Soft skills
organizational skills
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