Marketing Analyst, Mid-level
nstech
Junior Marketing Analyst, Education
BP - A Beneficência Portuguesa de São Paulo
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Junior
Tech Stack
WordPress
About the role
- Support the execution of marketing, communication and events activities for Faculdade BP, including campaigns, activations and institutional projects.
- Contribute to the creation and updating of content for multiple channels (website, social media, email marketing, paid media and print materials).
- Produce institutional and audiovisual content, including event coverage, collaborative content with the academic community and creators, and promotional materials.
- Assist with the organization, logistics, coverage and execution of academic events, fairs, lectures and relationship-building activities.
- Support the operation of digital campaigns (paid media, SEO, CRM, social media), monitoring results under the guidance of the team.
- Liaise with vendors and internal departments, ensuring requests are executed according to team guidelines.
- Support the collection and consolidation of data for campaign and event performance reports.
- Help monitor consistency of the visual and institutional identity across all materials and communication channels.
- Map trends and best practices in marketing, health and education, bringing references and opportunities to strengthen Faculdade BP's strategies.
- Collaborate with the marketing and business teams in an integrated manner, fostering a matrixed and synergistic approach across functions.
Requirements
- Bachelor's degree in Communication, Journalism, Marketing, Advertising, Languages or related fields.
- Desirable: courses or knowledge in SEO, Digital Marketing, publishing tools (WordPress, Meta Business Suite, automation platforms), content production, branding, events, communications planning and metrics analysis (Google Analytics, Meta Insights).
- Previous experience in Marketing and Communication areas, preferably in corporate or educational environments.
- Asset: experience in Health or Educational institutions.
Benefits
- Transportation allowance
- Meal allowance
- On-site cafeteria
- Health insurance
- Dental insurance
- Childcare assistance
- Total Pass: a benefits platform that provides access to gyms and studios of various modalities for employees and dependents.
- Viva 365: programs and initiatives covering the five areas of well-being — emotional, intellectual, physical, social and financial.
- PAP (Personal Support Program): a communication channel staffed by a broad team of specialists (psychologists, social workers, lawyers, educators, nutritionists, physiotherapists, physical education professionals, financial consultants and pet consultants).
- Employee Health Center: telemedicine, urgent care and appointment scheduling exclusive to employees, with general practitioners, psychologists, physiotherapists and acupuncture services within BP.
- Health Professional Day: May 12 is considered a holiday for this category; employees who work on this date are entitled to compensation according to criteria defined in the Collective Bargaining Agreement.
- Partnerships and discounts: agreements with establishments across various segments offering discounts — see the updated list on Workplace, our internal communication channel.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEODigital Marketingcontent productionbrandingcommunications planningmetrics analysisevent coveragecampaign executiondata consolidationvisual identity management
Soft skills
collaborationorganizationcommunicationrelationship-buildingtrend analysiscreativityadaptabilityattention to detailstrategic thinkingproblem-solving
