Junior Marketing Analyst, Education
BP - A Beneficência Portuguesa de São Paulo
WordPress
Marketing Analyst, Mid-level
nstech
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
JuniorMid-Level
About the role
- Plan, execute, optimize, and analyze digital media campaigns with a performance focus.
- Define digital media strategies (performance, display, social media, video, etc.).
- Manage media budgets, allocating resources optimally to achieve KPIs such as CAC, ROI, CPA, ROAS, and other performance indicators.
- Set up, monitor, and optimize campaigns on platforms such as Google Ads, Meta Ads (Facebook/Instagram), DV360, LinkedIn Ads, and TikTok Ads.
- Use tracking tools (pixels, UTM parameters, tags) to ensure result traceability and data quality.
- Produce performance reports with actionable insights for continuous improvement.
- Collaborate with Growth, Product, Content, and Branding teams to align messaging, formats, and creatives.
- Run A/B tests on creatives, targeting, landing pages, etc., for learning and optimization.
- Stay up to date on media trends, regulations (such as data privacy), and digital innovations.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
- 2 to 4+ years of hands-on experience managing digital media campaigns, preferably in a performance-driven environment.
- Proficiency in at least two of the following platforms: Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, DV360, or similar.
- Strong analytical skills with the ability to interpret data to make decisions and optimize costs.
- Knowledge of analytics/reporting tools (Google Analytics / GA4, BI tools, or dashboards).
- Good communication skills, ability to work in cross-functional teams, proactive mindset, and a hands-on approach.
Benefits
- Health insurance with low co-payment.
- Dental plan fully covered by the company.
- Life insurance fully covered by the company for protection and peace of mind.
- Flexible benefit for meals or groceries worth R$ 790.00 per month.
- Access to Gympass and Zenklub for fitness activities and mental wellness services.
- Day off on your birthday.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital media campaignsperformance marketingA/B testingdata analysiscampaign optimizationbudget managementKPI trackingperformance reportingmedia strategyresource allocation
Soft skills
analytical skillscommunication skillscollaborationproactive mindsethands-on approach
